Is the tech your investor relations team using not living up to expectations? It could be time to upgrade your software.
That’s according to the investor relations experts at Q4. Plenty of IPOs, SPACs, and public companies visit and explore the Q4 platform for investor relations after dealing with one of these five issues.
Table of Contents
1. You’re Working in a Tech/Information Silo
A tech or information silo is one of the most pressing concerns for modern companies. Working under a tech silo means your team deals with old-fashioned apps, software, or entire computers that don’t communicate with other systems.
These outdated silos create barriers between your teams, making it hard to be on the same page. Worse yet, you’re more liable to miss short-term trends in shareholder behavior.
The latest IR tech tears down these silos by consolidating data with cloud-based computing. Your team will be able to access real-time communication tools, analytics, CRM software, and surveillance data from anywhere, provided they have the secure login. As a result, you’ll be able to leverage fresh, on-the-minute information into actionable IR intelligence.
2. You Want to Streamline Workflow
You don’t have to be suffering under an information silo to notice your IR tech isn’t helping your team be its most productive. Forward-looking companies are constantly looking for ways to streamline workflow to make their teams more efficient.
Upgrading to a new investor relations platform can help you do that. The latest software consolidates all your IR tools into one place, simplifying the workday so you can get more done.
3. Your Company is Changing Focus
A lotcan change from announcing your IPO and becoming a public company. You have different goals at every stage of your IPO, not to mention the kinds of data you need to share will evolve as your company does.
Your IR tools need to support your team as you go from targeting investors to maintaining a high-quality shareholder base.
The same rule applies to a Special Purpose Acquisition Company (SPAC). As a blank check company, you take a shorter road to capital than the average IPO. With less time to become publicly listed, you need IR tools that adapt rapidly to your growing capital and filing needs.
4. You’re Publishing Your ESG Criteria
With news of the SEC’s tightening regulations on ESG reporting, transparent disclosure is the way of the future. Even now, before such regulations are codified, investors are demanding ESG transparency from companies.
A well-rounded IR platform will take into account your growing ESG initiatives, giving you a dedicated space to share your progress on an ESG website.
More importantly, an all-in-one suite of IR tools makes it easy to integrate your site analytics into your overall strategy. Your team will be able to access key site performance data from anywhere.
5. You Have an Abysmal Downtime Rate
It’s hard to make an impact with investors when your software goes down unexpectedly. During these blackouts, you’ll lose your finger on the pulse in more ways than one.
- When CRM tools go down, you might not have access to critical investor searches and contacts.
- You’ll also miss out on targeting abilities, peer insights, and analytics drawn from other tools, such as your website and online events.
- Missing or incomplete data can actively detract from your IR intelligence, leaving you vulnerable to activist takeovers.
Bottom Line
There are more than five reasons to update your IR software — these are just the most common pressure points that convince other IROs to take the plunge. Consider updating your software any time you feel growing pains..