If you are wondering if personal branding is important to you too, the answer is undoubtedly YES.
Yes, regardless of your profession, your niche, your role in the company. Whether you are the head of a large company or an employee, whether you are in entrepreneurship or freelance, whether you are looking for a new job or are comfortable where you are. . . it’s time to curate your personal brand.
Simply because, just as you look after your physical appearance, the way you talk and dress, so your online presence is a (often indelible) trace of who you are, and how you are perceived by others has an impact, about who you are, the opportunities you have in life and the success you manage to achieve, whatever that word means to you.
The digital world has become an extension of the real world.
The digital world has become an extension of the real world and is now almost as important.
Of course, if you have your own business, it makes even more sense that you take care of your personal branding, because
- can help you find new customers.
- introduces not only you but your business.
- contributes to word of mouth.
- helps you bring yourself as a thought leader; ·increases the chances of media exposure; And so on.
Personal branding prerequisites.
Define the values you want to communicate. The question you have to ask yourself is: how do I want my personal brand to be perceived externally? Start with who you want to be as a brand, or what your product is: in this case, the product is obviously you, but you do many things. You are a dropshipper, a marketer, a lover of a certain sport… Obviously, however, you will not be able and you will not to communicate them all: only one of these will be your “core”, while the others can be at most additions, professional or personal characteristics that enrich you.
You must therefore give them an order of priority, depending on what you want to become. If you have an office job and want to become a freelance in the field of copywriting, you should focus on your passion for writing, and leave aside that for travel (unless you can combine them into one job).
Conversely, if you work in a certain sector but want to completely change “identity” and start making yourself known for your extraordinary culinary skills, it will make sense to focus on this last aspect of your life.
Once this is done, you can write a series of adjectives that represent you such as: authentic, simple, reliable, etc. If you are the owner of an emerging ecommerce that deals with green products, you could find great benefit in associating your personal values with the values of your store. You will need to nurture the confidence of your potential customers that what they find in your store is truly of quality and responsibly produced. Like? Using yourself as the first bearer of these values, on and off the site.
Not only in the About Us section, but also on your personal social networks, in your LinkedIn profile, making videos on these topics on YouTube, supporting related causes, participating in events that support the environment. If you use all your channels to talk about how these topics matter to you. It will only be reflected in your ecommerce!
Also, you want to build confidence and reputation. For example, if you’re in Digital Marketing field you may want to showcase some valuable achievements, case studies, or simple certificates. Don’t be afraid, it’s much dimplier than it sounds. What concerns online certificates to build your credibility yzydo has many shortcuts to help you out.
Of course, it has to be true: authenticity is the key word in personal branding.
Here, now that you have discovered what your branding values are, we can proceed to understand how to communicate them: after all, your Personal Brand is the reason why customers, bosses, friends or partners should choose you!
They can’t do it if you don’t really make them understand who you are and what your worth is.