The QI Group’s foundational philosophy of “Raise Yourself To Help Mankind” powers its expansion across multiple sectors and countries while maintaining a strong focus on social impact and sustainable growth. According to the company, “RYTHM aims to empower lives and transform communities through all our work — be it grantmaking, volunteer engagement, or investing in human development programs.”
What does QI Services do? QI Services is the registered legal name of the Malaysian entity that serves as the group’s operational headquarters. The organization’s influence extends globally, with operations in more than 30 countries covering everything from wellness products to luxury retail. This geographical and sectoral diversity has created a robust business model that weathers fluctuating market conditions.
RYTHM, founded on principles inspired by Mahatma Gandhi’s teaching, is the philosophy that guides QI Group’s operations. The company’s value-driven approach shapes its global presence, with a workforce exceeding 2,000 individuals representing nearly 50 nationalities. The Hong Kong-registered company maintains its operational headquarters in Malaysia.
Beyond corporate policies, the company implements environmental values. Staff meetings and company events operate under meat-free and plastic-free guidelines, and employees have dedicated over 114,000 hours to community service. Their volunteer efforts span 75 environmental and social projects worldwide, showcasing the company’s grassroots commitment to sustainability.
RYTHM Foundation Channels 10% of Revenues to Over 100 Grassroots Partnerships Worldwide
Through its social impact initiative, RYTHM Foundation, QI Group redirects 10% of its revenues to support global partnerships with over 100 grassroots organizations. The foundation’s mission is rooted in creating long-lasting, meaningful impact across key regions, including Southeast Asia, India, Sri Lanka, and sub-Saharan Africa. Structured around three core pillars — education access, community development, and environmental consciousness — the foundation works to drive positive change through targeted interventions and sustained community engagement.
At the heart of the foundation’s mission is its commitment to ensuring that education serves as a catalyst for social transformation. By working with local organizations and schools, the foundation ensures that children, regardless of their socioeconomic background, have access to learning opportunities that help unlock their full potential. From building classrooms in underserved communities to funding educational materials and scholarships, the RYTHM Foundation strives to bridge gaps in access and create pathways for brighter futures.
The foundation’s community development efforts focus on improving rural and disadvantaged groups’ social and economic status, with a particular emphasis on women and children. These programs include initiatives designed to enhance local entrepreneurship, provide vocational training, and improve access to basic resources like clean water and health care. By enabling sustainable improvements in living conditions, the RYTHM Foundation creates opportunities for long-term economic advancement.
Environmental responsibility forms the third pillar of the foundation’s work. Projects under this pillar range from large-scale tree planting to sustainable farming programs that help rural communities adopt eco-friendly practices. One of the most notable initiatives is the company’s Green Legacy program, which planted over 25,000 trees across 10 countries. It partnered with EcoMatcher to establish three forests of 1,000 trees each in Kenya, the United Arab Emirates, and the Philippines. These efforts contribute to combating deforestation and promoting biodiversity while supporting local ecosystems. The EcoMatcher partnership has led to many more for the corporation.
Under the guidance of Vijay Eswaran, QI Group’s executive chairman, the company’s social responsibility programs are deeply embedded in its business model. His leadership philosophy — anchored in integrity, humility, and patience — drives initiatives like the Gift of Life program, through which he and his wife provide critical support to rural schools to mark special events and celebrations. His approach ensures that RYTHM is an actionable framework that blends practical business growth with social impact.
How Does the QI Group’s Business Model Operate?
The company operates on a multifaceted business model that combines direct selling, e-commerce, and traditional operations across multiple sectors. It maintains a significant direct selling arm, which utilizes e-commerce to distribute wellness, lifestyle, and personal care products. This aspect of the business has been a critical driver of QI Group’s growth, with millions of customers and thousands of distributors across more than 100 countries.
Since 2016, the QI Group has been an active member of the United Nations Global Compact, the world’s largest corporate sustainability initiative. The company regularly submits progress reports detailing its actions toward meeting the UN Sustainable Development Goals. Its sustainability initiatives, including efforts under its RYTHM Foundation, reflect this commitment, ensuring business growth aligns with global development priorities.
The company’s commitment to education manifests through Quest International University in Perak, Malaysia. QIU serves approximately 15,000 students from 50 countries and is supported by an initial $21.48 million Sukuk Ijarah program to raise funds for the construction of a new campus with modern educational facilities.
The company’s success extends to luxury retail, where it manages the prestigious Swiss watch brand Cimier, which celebrated its centenary in 2024, exemplifying the company’s ability to preserve heritage while embracing modern market dynamics.
QI Capital, the group’s investment division, broadens the conglomerate’s reach through targeted investments in diverse industries. The portfolio includes stakes in financial services firms, telecommunications companies, natural food retail chains, hospitality ventures, and digital marketplaces. These investments span multiple continents, with a presence in Asia’s dynamic markets, such as Malaysia, Sri Lanka, India, and Hong Kong, and extend to New Zealand, the United Kingdom, and the United States.
QI Group’s commitment to creating shared value positions it as a model for responsibly scaling companies and bridging commerce and community development. As new markets, sectors, and challenges emerge, a focus on the core philosophy of RYTHM ensures the company’s growth continues to reflect its belief that long-term impact will follow when businesses empower individuals and communities.