For shoppers weighing grocery delivery, fuel savings, shipping perks, and entertainment in one subscription, Walmart+ has become a more flexible option. The big update is that Walmart+ Membership Program Adds Peacock Streaming as part of its Video Streaming Choice benefit, giving paid members another way to get everyday value from the same plan. Members can choose an ad-supported streaming service, then revisit that choice after a set period if their viewing habits change.
Walmart Plus Peacock: What does Peacock add to Walmart+?
Peacock gives Walmart+ members another entertainment option beyond Paramount+, so the membership is not only about shopping convenience. Walmart says members can choose one ad-supported service every 90 days: Peacock Premium or Paramount+ Essential. That flexibility matters because a household might want Peacock for sports, NBC shows, Bravo favorites, or movies during one season, then switch later if another catalog fits better.
The included Peacock option is ad-supported, not the highest-tier plan. However, eligible paid Walmart+ members can upgrade to Peacock Premium Plus for an additional charge through their Walmart+ account hub if they want fewer ads and the added features that come with that tier.
Why this matters for the walmart membership program
The walmart membership program is built around practical savings: get routine purchases faster, reduce common fees, and add perks that people can use throughout the week. Streaming strengthens that value story because it gives members a benefit they can enjoy even when they are not placing an order.
For many households, subscriptions are reviewed one by one: grocery delivery, shipping, fuel, and streaming all compete for budget space. By packaging entertainment with shopping benefits, Walmart+ gives members one more reason to keep the plan active. The real value depends on how often you use the core Walmart+ features, but Peacock makes the membership easier to justify for viewers who already planned to pay for streaming.
Walmart Plus Peacock: The current walmart membership cost
The standard walmart membership cost is $98 per year or $12.95 per month, plus applicable tax. Walmart also lists discounted options for qualifying government assistance recipients and college students, so eligible shoppers may see a lower rate.
Before joining, compare the annual and monthly options against your actual habits. The annual plan is usually better for people who expect to use Walmart+ consistently, while monthly billing may suit shoppers who want to test delivery, shipping, and streaming before committing longer term.
Walmart plus benefits to consider before signing up
The streaming update is useful, but the best decision comes from looking at the full bundle of walmart plus benefits. Key perks include:
- Free delivery from your store on eligible orders, with a $35 order minimum and restrictions.
- Free shipping with no order minimum on eligible Walmart.com orders, excluding most Marketplace items.
- Fuel savings at participating Walmart, Exxon, Mobil, Murphy, and Sam’s Club fuel locations.
- Video Streaming Choice, currently letting members select Peacock Premium or Paramount+ Essential.
- In-store tools such as Mobile Scan & Go, where available.
- Additional convenience perks including returns from home and pharmacy delivery, subject to terms and availability.
Is Walmart+ worth it now?
Walmart+ may be worth it if you regularly shop at Walmart, order groceries for delivery, use eligible fuel stations, or want Peacock without managing a separate basic streaming subscription. It is less compelling if you rarely shop with Walmart or would not use the delivery and shipping features.
The smart approach is simple: list the benefits you would use every month, not just the ones that sound nice. If delivery, shipping, fuel savings, and Peacock all fit your routine, the membership can feel less like an extra subscription and more like a practical household tool.