Tudum is Netflix’s official fandom hub and global fan event brand, named after the familiar sound that plays when Netflix starts. In its everyday form, Tudum is Netflix’s companion site for fans, offering interviews, behind-the-scenes stories, bonus videos, and deeper context around Netflix shows and films.
As a live stream event, Tudum works more like a global showcase. Netflix uses it to gather stars, creators, trailers, clips, first looks, and franchise updates in one fan-focused broadcast. For viewers following streaming news, it is one of the clearest windows into what Netflix wants audiences to get excited about next.
What happened on June 17?
The Netflix live stream Tudum event was broadcast from São Paulo, Brazil, on June 17, 2023, with fans around the world invited to watch on Netflix’s YouTube channel. Netflix scheduled the broadcast for 1:30 p.m. PT, 4:30 p.m. ET, and 5:30 p.m. BRT.
The June 17 broadcast was designed as a two-hour global presentation featuring Netflix talent and creators from multiple countries. Netflix promoted exclusive news, never-before-seen footage, trailers, and first looks across series, films, and games.
What could viewers expect from Tudum?
Tudum is built around reveals. Instead of focusing on one title, the event brings together several Netflix projects in a single entertainment news format. Viewers could expect:
- New trailers and teaser clips
- First-look footage from upcoming Netflix titles
- Cast appearances and creator segments
- Updates for returning fan-favorite series
- Announcements tied to Netflix films, shows, and games
- Moments designed for social sharing and fan discussion
The 2023 lineup included appearances connected to titles such as Extraction, FUBAR, Heart of Stone, The Witcher, Rebel Moon, Avatar: The Last Airbender, One Piece, Bridgerton, Wednesday, Squid Game, You, Emily in Paris, Cobra Kai, Heartstopper, and more.
Why the Brazil broadcast mattered
The Brazil setting made this edition especially notable. Netflix said the 2023 Tudum livestream marked a return to an in-person format after two years as a virtual event, with the broadcast staged in front of thousands of fans in São Paulo.
That matters because Tudum was not just a studio-streamed announcement reel. It combined the energy of a live audience with the reach of a global digital broadcast. For fans in Brazil, it created a major local entertainment moment. For viewers elsewhere, it turned a regional fan convention into an accessible worldwide streaming event.
Netflix also connected the livestream to a larger three-day convention at Ibirapuera Park from June 16 to 18, 2023. The in-person event included fan activities, games, live music, and immersive experiences, giving the June 17 show a bigger cultural footprint than a standard online trailer drop.
The bottom line
Tudum is Netflix’s fan-first platform for discovery, exclusives, and entertainment updates. The Brazil broadcast showed how the company can turn streaming news into a live global moment: part convention, part trailer showcase, and part celebration of Netflix fandom.