An advertisement with the product image and name or a detailed advertisement with a 3D animated 360-degree product view. Is it attractive enough to grab your attention? In this blog we are going to break down 3-dimensional product modelling and its usage in advertising, i.e. 3D modelling in advertising. It is not an easy task to put all your images into a visual form like an image or video. Ironically, the visuals are more appealing and that is the reason why many companies invest a lot in premium advertisements. 3D product modeling is absolute bliss in the promotion area of companies.
What is 3D product modeling?
3D modeling makes the use of various mathematical as well as scientific concept theories and formulas in order to construct the desired shape, product, object, animation, building, or virtually any possible thing powered by the 3D modeling software used. The two categories of 3-dimensional product modelling are CAD (computer-aided design) and 3D mesh models.
In simpler terms, 3D product models add texture, color, scale, ratio, and other details so that the viewer can get a much more realistic idea of the product.
Benefits of 3D modeling in product design
3d modeling is a great means for the product presentation and has some irresistible benefits.
Precise view
The 3D design allows one to perceive a more accurate size of the object.
All-round view
This helps in knowing the product well without the actual physical presence. It helps in packaging ideas, and space needed, and more interactive models help in the detailed view from all angles.
Promotion and marketing
Better visuals result in better appeal and increase the marketing strategy
Eye-catching animation
Applications of 3D product modeling
3D product modeling has a wide range of uses in various domains. Some are: –
Industrial designing
Industrial designing involves designing new projects and this cannot go on in a hit-and-trial method. 3D product modeling makes it easier to design the product or implement the plan digitally and see the results.
Architecture
3D modeling in architectural designing allows the designer to make constant changes effectively and efficiently and it is in a digital mode that does not cost any physical product requirements and is economically beneficial as well.
Furniture Planning and designing
Furniture planning needs a lot of customization and changes according to the public demands from time to time. These changes can be tried and tested in drawings and in 3D modeling which allows viewing the whole design from different angles.
Electronics
3D modeling in electronics eliminates unnecessary time and cost and helps in improving the quality and efficient planning.
Retail
3D product modeling works as a great asset for retailing as it attracts more customers.
Software for 3D product modeling
There are several software on the internet that facilitate 3 dimensional product modelling. Some of the popular software for 3D modeling are: –
- Autodesk Maya.
- Autodesk Mudbox.
- Houdini.
- Cinema 4D.
- Modo.
- Autodesk 3Ds Max.
- ZBrush.
- Rhinoceros.
3D product modeling is a long-term innovative and interactive marketing strategy, and it helps in other domains as well. Courses to learn and pursue 3D modeling are quite active and much in demand.