Instagram used to be a place for people to simply share images with their friends and family. However, these days, it has been taken over by the pros, and it is now a competitive landscape fought over by brands, both big and small.
This means that if you are trying to grow Instagram profile either for personal or business reasons, then you are up against seasoned professionals who have spent a lot of time working out how to be successful. While this doesn’t mean that it’s impossible for you to be successful yourself, it does mean that you have your work cut out for you. Let’s take a look at the top methods pros use to grow their Instagram profiles so that you can have a shot at going up against them.
1. Pay Attention to Your Feed’s Aesthetic
What do some of the most successful Instagram profiles look like that you follow on Instagram?
They tend to be pretty methodical when it comes to their Instagram feed. Most of them tend to choose a specific color palette for their photos, which is instantly going to give their Instagram profile a unique style that helps him stand out from everyone else. They keep this consistent throughout their feed so that everything they upload to their Instagram is in line with its aesthetic.
Think about your brand and what you want people to see when they look at it. This will help you figure out how to choose the best aesthetic for your Instagram profile and to keep it consistent.
2. Be Consistent with Your Fonts
Just as it’s important to be consistent with your feed’s aesthetic, you also need to be consistent with other things, like text overlays.
Text overlays on videos and photos on Instagram have become more and more valuable as people continue to benefit from the added context that it can provide. If you think that text overlays add value to your content, then you also need to think about what kind of font you are using and how it fits into your brand’s overall look. Once you have chosen the right font to use with your content, remember to be consistent with it and resist the temptation to change it up from time to time.
3. Analyze Your Successful Posts
If you’ve got an Instagram business profile, then you have a few additional features at your fingertips that you can’t get with the personal profile. One of these is Instagram analytics, which allows you to see how each post is doing individually.
The great thing about this is that you can analyze both the posts that are doing really well and those that aren’t doing so well so that you can figure out what your audience is looking for when they interact with your content. If you want to market your Instagram profile as the pros do, then keep a regular eye on your Instagram analytics.
4. Include Faces in Your Posts
Why do you think you follow so many influencers on Instagram? The answer is probably because you are interested in their lives and what they are up to. As human beings, we are naturally curious about what everyone else is doing, which means that if you feature more faces in your content, people are more likely to engage with it.
While there is absolutely nothing wrong with uploading content about your product or service, make sure to mix this up every now and then with content that includes people as well so that your target audience stays connected and engaged.
5. Try a Third-Party Company
One secret that the pros have when it comes to growing their Instagram accounts is getting a bit of help with some of the simpler tasks that can often be repetitive.
If you have been at it for a while on Instagram, you will know that those everyday tasks that involve engaging with your community can not only be boring but can take up a lot of time. Professional Instagram marketers out there know that if they outsource this aspect of their brand, this will free them up to spend more time on their content.
If you really want to stand out on Instagram these days, you’ve got to think like the pros. You have got to not only check out what they’re doing but adopt some of their strategies to your Instagram growth to give yourself a fighting chance.
The reality is that they have experience on their side, and they have been able to learn all about what works and what doesn’t. Adapt to what the pros are doing, and you’ve got every chance of becoming successful with your Instagram profile. Good luck!