The act of gift-giving is appreciated all year round, especially when it comes to corporate gifts. In order to show your employees and clients that you care about them and want to keep them around for years to come, consider these non-holiday gift ideas that will make everyone happy.
A survey by Lending Tree found that 59% of employees would be more likely to stay with their employer if they received meaningful holiday gifts.
Corporate gifting continues to grow at a rapid pace. As a result of the pandemic and remote work, Coresight Research reports that the gift industry market size in the US exceeded $242B by the end of 2021.
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Why Gift Giving is Critical in a Corporate Setting
Business gifting is a considerate gesture and a strategic way to show your employees and clients that you value their contributions. Building and maintaining strong relationships is essential for a successful business, and gifts can help you do just that. In addition, corporate gifts are a great way to enhance your company’s brand and image. Here are some tips on how you can make corporate gifts more effective.
What are the benefits of giving gifts?
In a corporate setting, gift-giving is important for a variety of reasons. First and foremost, it shows employees and clients you value their contributions and appreciate them. Engaged employees are more committed to the company and its goals if they feel appreciated.
Many companies are looking for ways to increase employee retention in today’s competitive business world. Corporate gift-giving is one way to accomplish this. Employees are more likely to stay with a company when they feel appreciated. Holidays, birthdays, and anniversaries are all perfect occasions for corporate gifts. They can also be given as a way to express gratitude. Regardless of the occasion, corporate gifts convey appreciation and value to employees. In turn, this increases employee retention and helps a company keep its best talent.
Catherine Weis, the founder and CEO of Bestowe, a company offering beautiful, sustainable, luxury corporate gift boxes, said, “When selecting gifts for your employees or clients, it’s important to choose thoughtful and useful items. Giving a gift that shows that you’ve taken the time to think about the recipient will go a long way in building a strong relationship. Likewise, avoiding generic “one size fits all” type gifts shows that you care about giving a unique present that suits the individual.”
The company offers occasion-based gifts as well as large custom gifts. Their gifts are carefully curated and packaged, and their team has a wealth of experience in creating the perfect gift for any special occasion. The talented team at Bestowe can assist in choosing the perfect gift for employees and clients, whether it’s a birthday gift or a corporate gift.
Client retention and sales can be improved with thoughtful gift-giving. It takes more than a simple thank you card to show your appreciation, so show that you’re willing to go the extra mile. Thoughtful gifts also show that you pay attention to your client’s likes and interests. Take the time to find out what they are interested in, and they will remember you when they need your product or service.
It is also possible to use gifts to book meetings, market products and services, and engage potential customers and clients with gifts. Additionally, if your company is able to provide them with a positive experience, they are likely to recommend you to others. As a result, thoughtful gift-giving can be both pleasant for the recipient and beneficial to the company.
Gifts increase the size of a deal by 2.4%, and employees and clients are three times more likely to be engaged.
When Should You Give Gifts?
Gifts are a thoughtful way to show your employees or clients that you value those relationships. Putting some thought into your gifts will ensure that they are well received.
While gift-giving can be done at any time, there are some occasions when it is more important than others. You may want to give your employees a small bonus or gift card around the holidays to show your appreciation for their hard work. Alternatively, you may want to give your clients a branded item after they’ve closed a big deal with your company. Whatever the occasion, be sure to put some thought into the gift so that it is well received.
What Type of Gifts Should You Give?
When choosing a gift for business associates, it’s important to select something that is appropriate for the occasion and relationship. For example, you wouldn’t give the same gift to an employee that you would give to a client. Some appropriate gifts for employees may include bonuses, gift cards, or even tickets to a local event. Consider giving your clients a branded item with your company logo or an upscale product or service related to your industry.
It’s easy to find unique, elevated gifts for those you care about at Bestowe. In addition to a wide range of done-for-you gift orders, the company also specializes in large-scale custom-curated gift orders for all occasions. All of their products are sourced from local small-batch artisans and ethically minded suppliers, so they are both beautiful and ethical. In order to reduce its carbon footprint, Bestowe supports local artisans and asks that all vendors refrain from using plastic packaging. Donations to charity are also an important part of the company’s culture.
“We offer curated gift boxes filled with artisan products that people will want to keep,” Weis said. Keeping things sustainable means using usable, locally sourced items. To us, sustainability is more than just a buzzword.
Giving gifts to clients and employees is an important part of maintaining relationships. Showing appreciation for their hard work and contributions can foster loyalty and promote positive feelings towards your company brand. While there is no one right time or place to give gifts, some occasions, such as closing a big deal or during the holiday season, are more ideal than others. The right gift depends on your relationship with the recipient and your budget as well. You’re sure to find the perfect gifts for everyone on your list if you keep these tips in mind!
To see how Bestowe can help with corporate gifting, visit https://bestowegifting.com/pages/corporate-gifting