Public Relations (PR) and Search Engine Optimization (SEO) are conventionally deemed separate entities and operate in separate marketing silos. Inevitably, the two concepts blended as an innovative and unique approach to Online Reputation Management (ORM) services.
Unlike the majority of Reputation Agencies, TheBestReputation (TBR) strategically integrates SEO techniques and Public Relations capabilities to amplify the digital reputation results.
PR and SEO: Why do you need both?
Based on decades of expertise, TheBestReputation determined that the business goals of SEO and PR are often aligned. In most cases, incorporating a sound SEO strategy and a robust Public Relations roadmap will significantly impact your brand.
The combination goes beyond just repairing your search results, addressing derogatory comments, or boosting your social media presence. If your branded search results are negative, well-crafted messaging isn’t sufficient if false information about your company dominates the search results.
Unfortunately, most online reputation firms employ traditional ORM strategies by creating basic online profiles, backlink building, and unauthentic AI-generated content. Sometimes, you may see improvement in your Search Engine Results Page (SERP) for the first several months; ultimately, your digital footprint will not sustain the results.
Experienced Reputation agencies, including TheBestReputation, consistently add a blend of authentically positive information to the SERP via Tier-1 Media mentions and leverage SEO techniques to effectively target the right audience.
About TheBestReputation
At TheBestReputation, we are leveraging digital technology to help our clients manage their online reputation. Our custom-made solutions ensure that you can keep your good name intact while staying ahead of the competition. We’re constantly growing and looking to make a positive impact in the digital world!
Drawing upon over three decades of combined experience, TBR offers enterprise-level solutions with a specialized capacity in SEO and PR. Our team is passionate about delivering superior quality results that exceed expectations.
TBR is dedicated to upholding high standards in transparency and protecting clients’ privacy. This commitment has earned us accreditation with the Better Business Bureau- so you can trust that we will always put your best interests first! Find out more by visiting TheBestReputation.com today.