Search engine optimization – how important is it for your website?

Search engine optimization – how important is it for your website?

Search engine optimization (SEO) refers to measures that aim to improve a website’s ranking in Google’s natural search results when certain keywords are used. With search engine optimization, you ensure that your company’s website is found in the search results when a potential customer is looking for products and services related to your industry. In this article, we explain the importance of SEO and how to find a trustworthy and affordable SEO service, in case you want to use one.


SEO evaluates a well working site. On Google’s search engine, the results of the first page collect up to more than 91% of all clicks. With search engine optimization, you ensure that the technical and content performance of your business website is at a good level. This way, you get the best possible visibility in natural search results with search terms that are most important to your industry.


As the quality of a site improves, as a result of optimization, it also provides a better customer experience for the visitor. This will lead to more and more visits to purchase or contact. Search engine optimization is particularly effective in selling local products and services.


A good ranking in Google search results signals to the information seeker that it is a reputable company in its field and domain. In addition to search result rankings and conversions, Search Engine Optimization also improves the reliability of your business.

In case these sound overcomplicated, it is okay and advised to hire a professional. With the following tips, you should be able to find the perfect SEO service for your website.

Define your own goals carefully

Before you start looking for the right SEO service provider for your business, it is important to define the goals for your SEO project accurately. Why do you want to do it? What do you want to achieve? There are good and bad goals. Examples of good goals are increasing the number of purchases or increasing the number of email addresses left on the marketing list. You should then decide how success and failure will be determined as the project progresses. What is the timetable for achieving the goals? How do you react to the results obtained while the project is in progress? A knowledgeable digital agency can give a strong perspective on such issues.

Finding the right operator for your business

By searching on Google for keywords related to search engine optimization, you will immediately find several SEO services. It is easy to assume that the best for your business would be found among the first results. However, it is worth remembering that for the best players in the industry, websites are not necessarily the first place to look for new customers, but they get them from their networks through recommendations. Thus, well-deserved specialist companies do not have to spend time optimizing their websites to improve their visibility. Check out the company’s references. Have they worked with similar companies in the past? For an SEO service provider, the best way to convince a client that they are the right choice for the job is to have positive evidence of results with previous clients.

If something sounds too good to be true, it probably is not

You should be skeptical of companies that promise results that sound too attractive without clearly stating how they can be achieved. For example, promises to rank first in search engine results are advertising speeches that are worth questioning. Besides, if a company advertises its service in a way that brings a large amount of traffic to your site, keep in mind that the amount of traffic itself is not a significant factor, but that the traffic is converted into a result.

What questions will you be asked?

An experienced SEO service provider will ask questions so that the company can evaluate you as a customer. Search engine optimization requires a good understanding of the company, the website, and the company’s customer base to succeed. Here are the questions reliable SEO services ask their customers:

• What does your company do? What is your core business?

• What other marketing channels do you use?

• What do you expect from SEO? What goals would you set for it?

• Has search engine optimization been done before?

• Are there reports, analyzes, or other plans from previous projects?

• How does your product or service stand out from your competitors?

• What are the company’s closest competitors?

• What content management system is in place?

• Does the site have Google Analytics enabled?

• Do you have other websites/domains in use?

Finding the right SEO company can be a difficult, and time-consuming process, but it pays off. These are just a few factors to consider when making a decision. One thing though is for sure, your business needs proper search engine optimization.

Cristina Macias
Cristina Macias is a 25-year-old writer who enjoys reading, writing, Rubix cube, and listening to the radio. She is inspiring and smart, but can also be a bit lazy.