Brands, online businesses and websites who are aiming for global recognition will have their work cut out for them. This includes coming up with a solid global SEO strategy, among others.
It’s worthy to note that global SEO works a bit differently than regular SEO. Let’s define what global search engine optimization is and how you can achieve satisfactory results targeting a multinational audience.
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What is Global SEO?
Global SEO is making your website readily searchable in different languages and audiences from all over the world.
As far as visibility is concerned you will still need to produce content. However, you will need to do additional things, such as making the content available in several languages, like Spanish or Chinese, for example.
Keep in mind that countries use different search engines and thus may require you to produce content that’s optimized for each.
4 Global SEO Strategies You Should Adopt
Do Your Keyword Research Right
Global SEO means you will need to translate the keywords into different languages. However, it’s not as easy as that- you’ll need to dig deeper and find which local keywords native users are entering on their respective search engines.
English keywords don’t always translate well to Russian, or Chinese and Japanese, and for this reason you will need to spend time doing it right. The tools you can use for this are Google Keyword Planner or Ubersuggest, as well as Yandex wordstat and those that are popular in the region you’re trying to target.
Translate and Localize
Websites that cater to a global audience will definitely want their content to be translated to their targeted languages and not just English, or else their audiences will look somewhere else.
Localization and translation will play a huge role in your quest for global SEO. In this regard, you can start by hiring native speakers on platforms such as Upwork. Specifically, you’ll want someone who has a good grasp of English and can translate from English to the local language in a speedy and efficient manner.
Social media should be part of your SEO strategy regardless of scope or audience. As always, you should strive to continue building links and seeking which content is relevant for your respective audience. Local SEO should be done as well per region, and don’t forget that you should optimize for smaller screens and mobile devices as well.
Hire a Global SEO Expert
Building for global SEO can be a daunting task, especially if it’s your first time to cater to such an audience. You can spend time doing research but your efforts might be better focused on business growth, marketing and other related tasks.
Delante is a respected SEO firm who has years of experience working with companies with a global audience. When you need fast, clean and effective results Delante should be at the top of your list. Knowledgeable experts will help you find the right keywords and set up your website to reach a global audience.