Ready for boosting your sales through influencer marketing, and just confused about selecting a good agency? Let us clarify your doubt!
As you are all set to finalize the influencer marketing agency for your brand elevation? Is it a cakewalk? Possibly not! Considering that the influencer marketing domain has grown by leaps and bounds in the past few years. Read on to know the factors that should be weighed when hiring the top influencer marketing agency which will be relevant to your brand.
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How to identify the best influencer marketing agency?
The characteristics of the right social media influencer agency for your organization:
1. The experience of the agency, especially in your business niche
Influencer marketing has been around for almost a decade and a half now. Therefore, influencer marketing agencies should ideally have some years of hands-on experience. What matters is the niches that they have worked before! Some may have all-around experience, but you might want to look at experts in your business vertical. For example, a shoe-making brand should look at an agency that has previously worked in a similar gamut. Finally, you will not want the agency to bring in a beauty influencer on board because they have an existing relationship to help you sell shoes.
Every industry domain has its sets of unique requirements. It is natural to have an agency that is already well-aware of the nitty-gritty needs of your domain.
Also, this is the time to ask some specific questions from the agency representatives.
What kind of influencer marketing campaigns has their agency worked on?
What is the size of their team, and can they offer one-to-one expertise?
Do they look for the right influencers and negotiate on your behalf?
What will be their strategy for execution?
Remember, optimizing influencer marketing campaigns means fulfilling and tick-marking several to-do’s. The right best influencer marketing agency have the proficiency to offer end-to-end support and services without any loopholes whatsoever.
Review the testimonials given by past customers to get a feeling of the agency’s work quality. Don’t just look at the negatives and positives. Interpret the reviews to understand the level of involvement of the agency, its strengths, and its weaknesses. Grynow is one such company seems to fit the bill perfectly.
2. Which Influencer? What content type?
The next factor to consider is the agency’s criteria before selecting the influencer. And, what about the content – type, quality, the storyline, measuring results after posting the content!
Two years back, influencers were mostly picked based on their niche experience, expertise, and follower base. It was okay if the influencer just fitted the brand. Today, this is of less relevance.
What matters today are real-time metrics, like audience profile, engagement, target audience, audience demographics, reach, presentation skills and much more. It is also essential to consider the saturation rate or the percentage of sponsored content vis-a-vis non-sponsored.
The rate should be a well-balanced metric. It is also important to analyze the language and profile of the influencer – is it aligned with the brand’s language and profile or not. Agencies also need to evaluate if the influencer has done any work for the brand’s competitors in the past.
There are many other such parameters that the top influencer marketing platform like Grynow have mastered and become one of the leading names in the industry.
Content creators or influencers are known for creative content. Thus, influencers use a range of content strategies when collaborating with brands. The agency needs to assess the performance of the different content, especially after these go live.
Agencies measure content performance based on shares, likes, forwards, comments, reach, views, previous sales from similar video, integrated vs dedicated video etc. But, simply looking at these parameters is not enough. For example, comments need to be evaluated if they are relevant or not. Agencies also need to look at the influencer’s response and connect with their followers.
The agency covers even the last ground when evaluating influencers or content types for your brand. So, as a brand you need to identify all these above mentioned metrics when evaluating the digital influencer company.
3. Transparency and professionalism are core ethics.
Consider the picture where the influencer marketing domain has evolved phenomenally over the last few years. It is especially true in India. Consequently, multiple agencies eagerly promise to give their best and offer amazing results. Due to the growing competition and many inexperienced players entering the niche, you have to be very selective in your approach. Grynow’s professionalism is their core competence when it comes to differentiating from the competitors .
One of the key features to cross-check is whether or not the agency is transparent in its pricing or not. Other aspects of professional behavior include following best practices, maintaining the expected standards, communicating, or sending in quotes.
The bottom line is that Grynow, India’s best influencer marketing agency, does not indulge in dilly-dallying tactics. There are no last-minute surprises and no hiding while submitting costing. Do not expect the agency to give you false hopes and promises. They will set and communicate the rules transparently, be upfront, and not beat around the bush about performance and results.
Look through the facade and try to understand the inner motive – of how genuine their claims sound. That is why extensive research about the agency is recommended before signing on the dotted lines.
4. Get an understanding of their work process
Finally, before signing the contract, consider this. What is the process of working for the said agency? From choosing and vetting the influencer for your brand to ensuring your team’s involvement, how do they work? What is their targeting strategy? How are they measuring the results? What is their strategy for optimizing to maximize performance? How much time do they take from strategizing to implementation? What measures does the agency take to ensure that the content is not robotic? Who develops the story – the influencer, the agency, or your team? If they are doing the work, what is the involvement expected from your brand? How does the agency incorporate your ideas and thought process?
Getting the correct picture is essential to finding the right influencer marketing agency. Asking questions, seeing portfolios, going through case studies, etc., can help assess their working style.
Finding the right agency can be crucially important for your business. Grynow is the top influencer marketing platform in India. With its rich and diversified experience, the agency works as your comprehensive influencer agency handling every minute detail. The team is passionately involved and ever-ready to go the last mile to fine-tune campaigns and keep a consistent watch on the performance of campaigns. The end objective is to curate successful influencer marketing strategies and execute them for optimized results.