In this article, Tune In: The Surprising Power of Sound in Fostering Deep Emotional Bonds with Customers, we explore the fascinating world of sonic branding.
As you watch TV, a commercial for a brand-new soft drink appears. You hear a memorable jingle during the commercial that you can’t get out of your head. A few days later, while grocery shopping, the same song is playing over the store’s sound system as you move down the beverage aisle. The jingle and the new soft drink are instantly associated in your head, and before you know it, you’re reaching for a can to give it a try.
But it goes beyond commercials. The science behind sonic branding is solid. The limbic brain, which controls emotions and memories, is activated by sound, making it a potent tool for evoking emotions in your audience. In fact, sound has a greater ability to evoke strong emotions than visuals do!
You can strengthen your brand’s identity and increase audience recall and memorability by incorporating sound or music. Additionally, the right sound can help you convey your message in a unique and effective way, giving you the edge over your rivals.
So, if you want to distinguish your brand, don’t be afraid to add some sonic flair! Sonic branding is similar to including a secret ingredient in a dish. The right sound can elevate your brand and make it more memorable, just as the right spices and seasonings can improve the flavor of your dish. When used effectively, sonic branding can forge an emotional bond with your target market and leave a lasting impression that distinguishes your brand. Just be sure to pick the appropriate notes to connect with your audience!
WithFeeling has produced many well-known sonic identities from Dubai World Cup (Dubai Racing Club) to Expo 2020 Dubai, Etisalat to Mohamed bin Rashid Library. Check out our reel here. https://vimeo.com/761378244 – Businesses can create a sound identity that connects with their target audience and leaves a lasting impression with the aid of a sonic branding agency like WithFeeling.