Adsterra has released CPA Goal, a new feature allowing brands, agencies, and affiliate marketers to optimize CPM (cost per thousand impressions) and CPC (cost per click) traffic for conversions.
Adsterra’s CPA Goal tool is designed for media buyers who purchase a large number of impressions or clicks and need to meet specific conversion KPIs. With this tool, users can create rules that automatically remove traffic sources that don’t meet important performance metrics, such as eCPA and conversion rates.
For further details and an in-depth case study illustrating the effectiveness of the CPA Goal feature, for the detailed blogpost.
CPA Goal is equally valuable for brands promoting proprietary services and affiliate marketers whose priority is to stay profitable, balancing between spending for CPM or CPC traffic and conversion KPIs set by their advertisers. Both actors can set up critical spending and conversion parameters for one ad placement, and CPA Goal will constantly check all incoming traffic improving the campaign’s ROI.
Compared to earlier versions of the feature existing on the market, CPA Goal allows for a more tailored traffic adjustment since it operates not only with the ‘target payout’ criteria. The algorithm automatically checks every placement reaching the critical spending mark to verify if it delivers the desired conversions or eCPA.
Understanding How CPA Goal Works:
With CPA Goal, you can purchase CPM or CPC traffic and optimize it based on two key parameters: the average cost of conversion and the number of conversions. Simply set the rules for the intelligent algorithm.
Start by establishing a critical spending threshold. Once this threshold is reached, the CPA Goal algorithm individually evaluates each placement to ensure it meets your essential parameters:
- Conversions
- eCPA
The new feature is available in the Advertiser’s account on the Adsterra Self-Serve Platform. Media buyers can create and save unlimited rules and then add any of them to CPM or CPC campaigns to optimize traffic for conversions. Ad placements that CPA Goal unlinks are kept in a separate table, and users can return them to ad campaigns or download all IDs for future use, like, for instance, create blocklists.
Gala Grigoreva, CMO at Adsterra, explains that in the past, they used to manually remove placements that spent too much but brought in very few conversions. This process was time-consuming and required expertise. Additionally, with a lot of traffic, it was possible to miss the optimal moment for optimization and overspend. Grigoreva expresses excitement for the new CPA Goal feature which will enable partners to improve their ROI and attract the most suitable traffic for their targeting efforts. At Adsterra, our local motto is “Make great ROI your rule.” This tool is designed to help you achieve just that.
Adsterra team believes that CPA Goal will enhance the overall campaign performance while reducing risks of overspending for many advertisers.
Try Adsterra’s CPA Goal feature right now
About Adsterra
Adsterra is a leading advertising network that has been using technology to connect advertisers and publishers worldwide since 2013. Their AI-powered solutions ensure smooth matching of ads with traffic sources. They also offer adtech solutions like a proprietary stack of ad formats (Social Bar) and prioritize providing top-notch customer service through their Partner Care Program, which offers industry-specific support to all partners.