Online shopping is changing. People don’t just want photos anymore. They want to see products in action. Short videos do that.
Social media showed us this works. TikTok and Instagram made people more likely to buy after watching videos. Now e-commerce websites are doing the same.
Short videos work because they feel real. A short and crisp 15-second clip has the ability to say much more than 10 pictures. You get a feel of how a shirt or pant looks, maybe how a phone works, or what makeup looks like when used in different ways. It’s definitely faster, easier, and feels more natural than reading long descriptions.
People scroll fast. A short video grabs attention. If the first few seconds are good, they stay and watch. If they like what they see, they often buy.
What Videos Help People Buy
Product Tutorials
Show how your product works. Don’t overthink it. Just record someone using it. Keep it under 30 seconds.
These videos answer questions fast. People feel better about buying when they see the product in use. No one wants to guess how something works or look through a manual.
You don’t need fancy equipment. Your phone is enough. What matters is clarity. Make sure people can see the product clearly and understand what’s happening.
Videos from Customers
Let real customers do the talking. Ask them to share videos of your product. Offer a small discount in return.
These videos build trust. When someone sees a real person using your product, it feels more believable. They think, “If it worked for them, it might work for me.”
Don’t over-edit the video. Keep it raw. It feels more honest. A shaky hand or casual background is fine. That’s what makes it feel real.
Helpful Tips
Teach something. Don’t just sell. Show how your product fits into daily life.
Example: A skincare brand can show how to utilize products in the morning vs. at night. A kitchen tool company can show a quick recipe.
People remember brands that teach. They also come back for more.
Do not forget your social videos
If you already post videos on TikTok or Instagram, reuse them. Put them on your product pages.
Just make sure you have the rights to utilize them on your site. If they did well on social, they’ll probably work on your website too.
Widgets That Show Videos Well
Stories
Stories are like Instagram or TikTok. People tap through clips about the product. They’re good for showing angles or different ways to use something.
They also work well on phones. And most shopping happens on phones now.
Carousels
Let people swipe through a mix of videos and photos. Carousels are great when a product has multiple features or versions.
It gives people options. Some like videos. Some prefer images. Give both.
Floating Video
These videos stay on screen as someone scrolls. They don’t block the page, but they grab attention.
They work well for new products or special offers. You can also use them to answer common questions without making people scroll around.
Make Videos Shoppable
Add to Cart in the Video
Let people buy right from the video. Add a button like “Add to Cart.” No extra steps.
The easier it is to buy, the better. If someone’s excited, let them act right away.
Show Product Info
Put the price, size, and key details next to the video. Or even better, show them over the video.
People shouldn’t have to search for info. Everything should be right there.
Offer Coupons
Flash a discount code in the video. Or show it at the end.
It gives people a reason to watch and rewards their time. “Watch this video, get 10% off”, simple and effective.
Make Your Website Feel Like Social Media
People are used to shopping on Instagram or TikTok. Your site should feel like that too.
Use short videos. Make them feel real. Keep it easy to shop. That’s what works now.
Social platforms made shopping visual. They made it feel fun and fast. You can bring that same feeling to your website.
You don’t need a big video budget. Start with the videos you already made for social. Use them in smart ways. Test different types. See what works best.
Tools like Vidjet help you add videos fast. You don’t need to code anything. Just upload and go.
The takeaway: Short videos help people shop. They show more than photos, feel more real, and make it easy to buy. If you sell online, don’t wait. Start using short videos now