Your website is the digital representation of your company, and if presented in the right way, can bring in extra business and help you develop a good reputation.
So, don’t you think it’s worth investing in a website that makes a great first impression?
At one time or another, every business owner in Cyprus will realise that a good website is needed for its business, a website that is put together by a team of professionals with years of experience in the industry.
Below we dive into the 10 key reasons as to why you may consider redesigning your website in Cyprus.
1. Your website Reflects who you are as a Company
According to a study by Stanford University, approximately 75% of people will judge the credibility of your business based solely on the design of your website. That’s a significantly high amount, and therefore is a very important reason as to why your website should be: mobile-friendly, user-friendly, up-to-date, aesthetically appealing, and represent you as a company/brand.
2. Make it Rank Better in search Engines
Does your website have trouble ranking on the first two pages of google? If so, that may be because the SEO built into your website is not up to date with current trends.
SEO is changing constantly because Google is updating its algorithms on a daily basis. So, if you haven’t updated the SEO on your site for quite some time, it may actually be hurting you rather than helping you, and this can be fixed through a basic website redesign. By redesigning your website in Cyprus and improving its SEO, you have higher chances of ranking within the first 2 pages on google, thus people will be able to find you easier.
Online Solutions have the expertise and knowledge to improve your SEO, as one of the top SEO agencies in Cyprus.
3. Make it Mobile Responsive
It can’t be a shock that over 82% of internet users in Cyprus & globally, own and regularly use a smartphone. This therefore means that having a mobile responsive website is more important now than ever, and if your website is not mobile-friendly, then you may actually be losing customers due to not adapting to the current standard. Even if your website was built 5 years ago, it still runs the risk of not being mobile-friendly.
Google shows that a large 61% of users are highly unlikely to return to a website if they cannot properly use it on a mobile, with 40% of that number then leaving and going to a competitor’s website.
So if you want to retain 61% of your users, you’d better have a mobile-friendly website. If you don’t? Redesign.
4. Make it Easy-to-Navigate & User-Friendly
As mentioned at the start of the blog, your website is often the first thing that people will see in regards to your business – so you want to be sure that you’re giving people an overall good experience.
This includes making sure elements like the below are incorporated into the design of the website:
- A good, easy to follow layout
- Solid navigation and page structure
- Well presented information that is easy-to-read, including common key words
- Stand-out images and media (including videos is a bonus)
- Consistent branding and brand messaging
- It’s all in the details – and those details really matter a lot when you add them all together. Your aim is to keep users on your page for as long as possible, therefore the details could mean the difference between someone staying on the site longer, or leaving straight away to visit a competitor’s site.
5. Make Sure it is not Outdated
Design trends are changing every few years, so with a website that is even three or four years old, it can easily seem outdated when comparing it to that of a competitor, who may have a more updated website.
The latest design trends of 2021/2022, call for a flat design utilising simple patterns that are two dimensional with a clean, modern look. This look caters to mobile interfaces as well as desktops. Many companies have been incorporating these design elements including Microsoft, Apple, Starbucks and more. In Cyprus, since it is not as highly competitive as in other countries, the more on top of it you are, the more upper hand you have.
Online Solutions is always staying up-to-date and offers graphic design services as one of our main & top-selling services, so we can help make sure your website is never outdated in Cyprus.
6. Make Sure your Website reflects the Expansion of your Services and Capabilities
If your services or the way you work has either changed or have grown, you’ll need your website to reflect this. If it doesn’t, this can result in customers going elsewhere to get a service that you provide because they weren’t aware that you offered that service. In Cyprus especially, it will not be difficult to find someone else. By redesigning your website you can expand your list of services to include all of the services you provide, so that each visitor and customer is aware of what you offer and what you don’t. Your website as well as social media channels, should represent your business.
7. Have Greater Control Over Updating your Website
Wouldn’t it be great that each time you offer a new service, you can just manually update it yourself on your website? This also means that you can, at any time, start marketing campaigns faster and don’t need to wait for anyone to change that for you.
With an old website, making updates and changes to a website may be more difficult, as year after year, the back-end to websites becomes more user-friendly.
Our clients in Cyprus would tell you how great it is for them to make small updates themselves, without relying on a third-party to do the work.
8. It Could Improve your Website’s Loading Speed
Did you know that 47% of consumers expect a website to load in less than 2 seconds? And more important than that, is that approximately 40% will exit the website entirely, should it take longer than 3 seconds to load.
With slow loading speed, you risk the chance of easily losing potential customers by the second, and your SEO could thus suffer at the same time because of it.
9. Improve your Website Security
A great concern, possibly one of the greatest of the digital world today, is cyber security. No matter the size of your business, just by being online, you are susceptible to being hacked and viruses if your website is not updated. Old websites are at greater risk than newer, more recently designed websites.
10. Third-Party Tools Need Updating
Most sites have third-party tools or plugins, but often forget to update them, especially if you do not have control over your own website, and no longer collaborate with those who built it. In these cases, users will find it difficult to use them, or they may often show as not working, and thus forcing them to eventually leave your website. This can cause your conversions to severely decrease and cause users not to visit your site again.
A website is not something you can create once and never pay attention to again (please, don’t ghost your website). It is something that constantly needs attention and updating.
So if we’ve convinced you that you need a better website in Cyprus in order to retain your current clients and get new ones, then let us redesign our website for you.
You can find our website portfolio here and see some greatly designed websites in Cyprus and abroad: https://onlinesolutionscy.com/web-design-cyprus/
Let’s see how far we can take your website together!