As a startup or small-to-medium-sized enterprise, your focus is likely on cutting costs and increasing profit margins wherever possible. One of the biggest costs in any business is lead generation, but often more affordable options for lead generation simply don’t pan out as well as higher-budget ones. The combination of the low cost of living and a large number of highly competent English speakers makes outsourcing lead generation to the Philippines a fantastic and efficient option.
Affordability
Like with all outsourcing, the primary reason to delegate lead generation or customer acquisition to the Philippines, or any other country for that matter, is to save money. The average yearly wage for a lead generation agent in the Philippines is US$10,000. Compare this with the $30,000 a year in the US. Your lead generation outsourcing to the Philippines can save you a significant amount every year.
While this may not seem like much, due to the low cost of food and housing in the Philippines, this is a perfectly livable wage. Outsourcing work to a country like this is a win-win because your money is worth more in the Philippines than it is in the US. Since outsourced customer service is such a significant industry in the Philippines, not only are you capitalizing on cheaper labor, you’re providing much-needed jobs and income.
Customer service experience
As a far more service-driven economy, the Philippines is filled with experienced and highly professional customer service people. Many in this determined workforce have decades of customer service experience and will treat your potential customers with the dignity and patience that you’d expect of any of your own outbound lead generation representatives.
Agents in the Philippines to who you outsource your lead generation will know exactly how to handle your business in a way that reflects well upon you and ultimately leads to more profits.
Reliability
Workers in the Philippines tend to be hard-working, steady, and reliable, and often have a very strong sense of loyalty to their company. You can be sure that Filipino lead generation representatives who you outsource work to will put in the best word for your products or services.
When looking for lead generation services it’s vital to hire people who believe in your product or service and will work their hardest to help bring you customers. The lead generation services in the Philippines aren’t just concerned with filling a quota or accomplishing their basic checklist tasks, they’re passionate and dedicated employees who will work to bring you and your business success. The win-win situation of lead generation outsourcing to the Philippines means that when you succeed, they succeed as well.
Native English Speakers
The Philippines is the third-largest English-speaking country in the world, and over 95% of its people speak English. The official language of the country is English, and the majority of the customer service and marketing industry is composed of native English speakers with an accent that is easily understandable to any English speaker.
Lead generation and sales is a field where communication is key, and having lead generation representatives who speak perfect English with a neutral accent will help improve your business’s reputation anywhere in the world. As a startup or small-to-medium sized business, you want to give your customers the impression that you care about serving them, and not just that you’ll hire whoever works for the cheapest to assist them with their needs. Native and understandable English speakers will help you build and keep up this image.
Infrastructure
The economy of the Philippines is growing rapidly, and for the last few decades, they’ve been focused on building infrastructure to support all sorts of businesses. From educational resources to internet services, the Philippines has worked hard to establish itself as a top competitor in lead generation and customer acquisition, especially for small and mid-sized businesses.
This high level of infrastructure makes lead generation services in the Philippines just as or more reliable than any that can be found elsewhere. Unlike some other countries, you could outsource this work to, in the Philippines, you’ll never have to worry about your lead generation representatives having spotty telephone reception or other costly technical difficulties.