Virtual reality (VR) and augmented reality (AR) were so expensive and inexistent a decade ago. Nowadays, VR is an exciting technology for consumers and developers alike. AR and VR are expected to grow exponentially over the next few years. Statista predicts a $40 billion market for virtual reality software and hardware.
Virtual Reality and augmented reality are growing markets, so there’s plenty of room for entry. It is possible for VR to benefit your company even if you don’t intend to directly enter those markets, especially in B2C and considered purchase scenarios.
The purpose of this blog post is to provide a look at how other companies have used virtual reality and augmented reality for marketing purposes.
Table of Contents
Goal Mapping.
It is of greater importance to select a small number of goals to focus on in today’s unique and unpredictable business environment.
Consider the goals you set at the beginning of this year and at the end of 2021. Do you think they are measurable and specific?
Thus, instead of just stating that your goal is to gain more new clients, you must point out exactly whom you want on board, when you want them on board and the steps you need to take to bring them on board.
Exploring new Possibilities.
In 2022, businesses seeking to secure an edge over their competitors will do well to engage with the rapidly-growing world of Extended Reality technology.
In VR, the virtual object is displayed over the real world in augmented reality whereas in mixed reality (MR), virtual objects are not only superimposed over but also anchored to real objects.
Here are a few suggestions for how business leaders can take advantage of XR’s strengths & custom XR app design and development agency:
XR for Networking
Clearly, 2021 has been a challenging year for businesses that rely on in-person networks to grow. Considering the importance of interpersonal connection for your business success, 2021 was not likely to offer much relief.
Nevertheless, after a year of adapting to and overcoming the problems of social distancing, it is now time to start finding and adopting solutions.
A number of multinational medical device manufacturers and university academics are investing in XR networking and conferencing technologies as the sector grow exponentially.
You can expand your contact database through immersive online events if one of your goals for 2022 is to increase your contact database.
XR for Training
WhetXR Tech offers remote and scalable options for training your employees, whether your goal is personal upskilling or the upskilling of your workforce.
‘Ed-tech’ is fast becoming the next gold standard in education, as immersive, interactive learning in a virtual environment is blurring the line between reality and computer-generated content.
Bottom Line
XR isn’t something to ignore-It is clear that not every business is ready for the benefits of XR yet, but no business can afford to ignore it.
A range of VR and AR solutions are proving to be valuable for many different purposes, and they may prove to be a powerful differentiation tool for many companies. Now is the time to consider XR if you haven’t done so already.