Technology is evolving at a breakneck speed, with exponential expansion. First, consider the period between the introduction of the first cell phones and the release of the first iPhone. Then, consider how Apple releases many models of a phone each year.
Technology impacts everyone and everything, and as things get smaller, quicker, and cheaper, it has a ripple effect across the world, including in the fashion sector.
Looking ahead a few years, we may look at what firms are working on right now, or at the very least, guess what the top fashion eCommerce trends will look like shortly!
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1. Alternative to Materials and Fabrics:
It’s easy to see why so many manufacturers and designers are looking at new methods of producing clothing. After all, to create a single pair of jeans needs a whopping 10,000 gallons of pure water.
Everyone in the business, including customers, welcomes any substance that reduces this. Several attempts are being made to create more sustainable textiles by using non-harmful sources. So the future might accommodate new materials and fabrics which are recycled and more straightforward to process.
2. VR and Metaverse for Clothing:
The Metaverse is coming, whether you like it or not. And the Virtual fashion shows are already taking place in the virtual world! With Decentraland already being a leader among the top 10 fashion technologies, it is all set to stage a four-day digital fashion week that will include boutiques, virtual exhibitions, and activities, thousands of people and dozens of worldwide businesses are expected to virtually experience the fashion show and order anything they want for delivery.
However, the Metaverse isn’t only about physical attire. People spend significant money to outfit their virtual personas in a make-believe reality, and digital garments have become a large business.
3. AI will get us a Breakthrough:
It’s tough to think of a major brand that doesn’t have a chatbot on its website. AI is gaining traction, and as algorithms improve, consumer data becomes more abundant. As a result, customer needs grow more focused; it will undoubtedly play a more significant part in the future of online commerce.
It’s not simply about making money. Everything from tracking inventory to managing warehouses may be aided by artificial intelligence. It’s also used for trend forecasting, offering designers and companies a heads-up on what may be the next big thing.
4. Virtual Influencers will be a Thing:
Virtual influencers, which are computer-generated characters that impersonate real influencers on social media, are already being used by brands. Stars like Lil Miquela have amassed large followings and a slew of top businesses willing to dress them how they choose to promote their wares.
Brands aren’t merely working with well-known companies. They’re also coming up with virtual models that will market items throughout their sales platforms.
Now You Know!
There are no second thoughts that the fashion eCommerce trends have already taken over! Additionally, it’s only a matter of time until brands and local eCommerce platforms will be able to make the most of their purchase experience and sales.