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Why understanding eCommerce credit card processing is important for online businesses
ECommerce credit card processing is a critical part of eBusiness operations. A streamlined checkout and payment system enabled on your site is your chance as a business to leave a final, lasting impression that you understand your customers and what they want from a shopping experience. There are so many options for eCommerce payments, and you must be able to pick the right choice for your store to ensure that the user experience is seamless and stress-free.
ECommerce payment processing is centered around three key factors: the customer interface, an eCommerce merchant account or third-party payment service, and the eCommerce payment gateway. The choices made in this space are important in creating a consistent customer-focused site that provides a smooth checkout experience.
But what does this all actually mean?
The customer interface is the part of your online store that the customer engages with, from your home page all the way to the payment platform. Remember that all-important user experience we mentioned earlier?
A merchant account is then a type of bank account used by businesses to accept online payments. You can also select a third-party payment service that redirects customers from your page to a separate payment site.
These are connected by the eCommerce payment gateway, an interface between your eCommerce site and your customers’ bank accounts.
Choosing the option that best suits your business is a challenge; with so many eCommerce payment solutions to consider, it is vital to know that you have all of the right information and can easily decide what the ideal eCommerce credit card processing system looks like for your store.
E-commerce platform
E-commerce platforms like Shoplazza have built-in payment processors that take away the guesswork in setting up your online store. With plans that start at just $28 a month, Shoplazza allows you the option to select the best service for your business that you can scale as it grows.
This allows you to choose the set-up of payment methods that are right for your business. Using an established eCommerce payment platform, you don’t have to worry about setting up a merchant account and instead can choose an already established payment service provider. Shoplazza offers two payment integration types between third-party payment service providers, API Direct Connection and Payment Channel Hosted Page. So what does this look like for you?
Direct API integration allows you to accept payment on current websites without needing your customers to be redirected. Whereas the Payment Channel Hosted Page will redirect customers to the payment channel to input their payment details. This flexibility allows you to make the decision that best supports your business.
How to choose your credit card payment mechanism for e-commerce?
With options like PayPal, Klarna and the widely used Direct Credit card payment method, you can ensure that your customers can securely shop with you.
Shoplazza can support your flexibility in setting up payment methods that are right for your store that a focussed on improving the conversion rate of turning site users into buyers. In deciding what payment solution is correct for you, you can consider:
- Paypal, which allows payment through credit cards, banks accounts, buyer credit, or PayPal account balances
- Klarna, a direct payment method that provides the options of online payment, Klarna Pay Now and Klarna Pay Later,
- Credit Card Transfers are a widely used payment method. Shoplazza supports VISA, Mastercard, American Express, JCB, Diners, Discover, and
- Alternative payment methods are offered through Shoplazza and account for different local payment methods worldwide.
With these already established payment processing systems available for you, Shoplazza offers dropshipping supports necessary to ensure that the payment solution you choose is most in line with your user’s ideal experience.