What was your goal when you build your company’s website? The chances are good that it wasn’t to sit online unnoticed. SEO is the single most powerful way to ensure potential customers see your website every single day, but it’s not as easy as finding a few tips online and implementing them. Instead, optimisation is a long process that often requires a special knowledge of what’s continually changing with search engines. That means finding the right SEO agency. London is packed with choices, though, so how do you select one to meet your company’s needs? These tips can help.
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Tip #1 – Don’t Start With a Search Engine
One of the initial steps you’ll want to take is to avoid using a search engine to find an SEO agency. Wondering why? It’s simple. There are many other steps to take before you even get the name of an agency that can help optimise your site. Instead, you’ll want to look at your budget first. SEO firms in London come at a number of different price ranges, and understanding what you have to spend is absolutely essential before you start shopping. Keep in mind that you don’t want to work with a bargain firm that may leave your site poorly optimised, but you may not have enough space in your budget to work with the team that handles the biggest names on high street either. Instead, take a closer look at the average costs for a business of your size so you know what your budget should be.
Tip #2 – Know Your Goals
There are many different reasons you might want to optimise your site, and each of those personal goals you have for your company actually matters when an SEO firm begins their work. Some companies want more traffic through the door to increase sales. Others simply want to start the process and get the consumer into the sales funnel. Understanding what you want beyond visibility is incredibly important before you even know the name of an SEO company to speak with.
Tip #3 – Talk to Other Business Owners
Many business owners network for a variety of reasons, but often this process connects them with vendors to meet their needs. Use your own network to understand what other London SEO firms those around you have used with success. Ask, too, about pricing, results, and timelines to make certain the firms on your new shortlist may actually be able to meet your needs.
Tip #4 – Create a Shortlist of SEO Agencies
If you don’t get the results you want from talking to other business owners or you’d simply like to expand your list a bit, it may finally be time to turn to the search engines themselves. Keep in mind that “SEO Agency London” may not be the best search term available to help you connect with a company that can help. Instead, you may want to narrow your terms by your industry type, your business size, or even your physical location. You may also want to try a few different search terms to help change the results and offer you a better look at those companies in your area that can help.
Tip #5 – Look to Expertise
While there are many different factors to weigh as you consider which company might be the most help to you, expertise is the most important. There are a variety of different certifications your team might hold that will help them better optimise your site, and understanding what those certifications are is important. It’s really important to note that Google does NOT offer an SEO certificate. They offer certifications for many of their products like Google Ads and Analytics, but they don’t have certified SEO experts or anything even remotely like that, so you’ll want to be wary of a company labeling themselves as such. There are, however, a number of third party platforms that offer SEO certification like Moz and Hubspot, and those can be quite helpful. There are also a number of university programs that offer degrees like digital marketing. If your team has credentials like those, you’ll certainly want to consider them over others.
Selecting an SEO agency can be the perfect way to make certain your site is visible online, but it’s a long process to find the right team that can help. Do your research carefully before you connect with a team to increase your visibility.