Social media marketing has grown into a field that can be both lucrative and fulfilling. The most in-demand professionals tend to have a natural talent for social media management and a willingness to learn new platforms and trends. In fact, the best social media marketers are those who aren’t afraid of failing and are willing to take risks on emerging platforms to be ahead of the curve.
Here are the highest-paid social media careers worth trying.
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Social Media Cosultant
Social media marketing careers can be lucrative and don’t require a college degree. A social media consultant is a person who helps companies develop their social media strategy. The consultant advises businesses to use social media platforms like Facebook, Twitter, and Instagram to market their products or services. The amount of money you can make as a social media consultant varies based on your experience and the type of company you work for.
Social Media Director
A social media director oversees all aspects of a company’s online marketing efforts, including paid advertising campaigns through social networks such as Facebook Ads. This role requires an understanding of analytics tools such as Google Analytics and Adobe Analytics so that the company can measure its ROI (return on investment).
Digital Marketing Manager
A digital marketing manager oversees all aspects of a company’s digital presence, including SEO (search engine optimization), PPC (pay-per-click) ads, email marketing campaigns, and more. This role requires an understanding of analytics tools such as Google Analytics and Adobe Analytics so that the company can measure its ROI.
This person creates original content, often videos, to drive traffic back to your website or blog. While some companies may not need their own content team, others may want additional support for regularly producing quality content.
Communications Vice President:
A vice president of communications oversees an organization’s public relations efforts and manages all communication channels, including websites, blogs, and social networks like Facebook and Twitter. They also train employees on how to use these tools effectively and ensure that company messaging is consistent across all platforms.
Social Media Coordinator:
The average salary for a social media coordinator is roughly $117,000 per year, according to PayScale data from 2021-2022. Social media coordinators are responsible for helping executives manage their companies’ profiles on social media platforms like Facebook, Twitter, Instagram, and YouTube. They may also be responsible for creating content for those platforms or managing customer service issues that come up.
Search engine optimization is a fast-growing field, and there’s an increasing need for professionals who can help companies get found online. SEO specialists are responsible for improving rankings in search engines like Google, Bing, and Yahoo. They ensure websites are easily accessible on mobile devices and create content optimized for search engines.
Content strategists research topics relevant to their company’s audience and create the strategy needed to drive traffic to a website or blog post through various channels, including social media networks, email newsletters, and search engine optimization (SEO). Many companies hire freelance content strategists because they’re often in high demand by multiple clients at once; this means you can get hired by multiple companies at once or work remotely if needed.
Digital advertisers create and manage advertisements on digital platforms like Facebook, Instagram, and Snapchat. They’re responsible for ensuring that ads are properly targeted toward their intended audience and have measurable results such as clicks or conversions. Digital advertisers may also be responsible for setting up tracking mechanisms that allow them to measure those results more effectively in the future.
Social media marketing remains a field of continual and rapid change, but there are more traditional positions that can be the foundation for a stable career. If you find yourself taking an interest in the field of these positions and want to learn more about their responsibilities, skills needed, and salaries earned,