The lifeblood of any organization – large or small – is leads. The process of lead generation contributes to and grows a sales pipeline, without which, there would be no revenue, and of course, no business. So, the value of leads cannot be underestimated. Yet, one of the most common challenges for any size business is how to acquire those leads for as low a cost as possible. And to that end, many organizations, from solo entrepreneurs to Fortune 500 companies, are realizing the many benefits of lead generation outsourcing to the Philippines.
Low Cost
Labor costs are low in the Philippines compared to North America and Western Europe, making outsourcing lead generation to the Philippines highly cost-effective. ACQUISIX, the Philippines’ premier lead generation provider, pays its employees an average hourly rate of US$5-6. This is literally 50-60% less than what it would cost to utilize the same labor in the US. The fastest way to increase profitability is to reduce the cost of doing business in the first place, and BPO companies in the Philippines offering lead generation services can enable their clients to increase profit margins simply by reducing their cost of labor.
Skilled Workforce
One of the primary reasons companies may be hesitant to outsource their lead generation efforts is the fear of potential language barriers, and hence, lost sales. Filipinos, however, are known for their excellent English language skills, which virtually all business professionals agree is vital to success in business. In schools and universities throughout the Philippines, English is the primary medium of instruction, and in addition, Filipinos have neutral accents so there is no native region bias. Employees of outsourcing companies in the Philippines are even educated on cultural idiosyncrasies so that it would be nearly impossible for potential customers to know whether they were speaking to an American employee or not. All these skills make Filipino lead generators easy to understand and communicate with, whether it’s by phone, webchat, or email.
Investments in Technology and Infrastructure
Award-winning lead generation providers such as PITON-Global in Manila, Philippines, reinvest profits into the best technology, training, processes, and infrastructure. They utilize superior technology, such as artificial intelligence (AI), analytics, omnichannel support, and interactive voice response (IVR), which means higher quality lead generation services at a lower cost. The Philippines also has reliable internet at a low cost – ideal for lead generation. It also means that your organization does not have to implement, get trained on, and maintain these technologies and platforms – that’s what a BPO partner handles, and as your business grows, they’re able to scale with you.
Economy and Government Support
The Philippines has the fastest-growing economy in Southeast Asia, and it is heavily vested in the business process outsourcing industry. There are currently over 1.2 million agents working in the industry, with revenue in 2019 of US$26 billion, which is expected to grow to US$29 billion by 2022. Similarly, the Philippine government has heavily supported the industry by investing in infrastructure and implementing government programs and incentives such as tax holidays and tax exemptions to help drive the growth of the industry.
Outsourcing services in the Philippines have grown in size and scope as the industry has become one of the primary drivers of the Philippines economy. Part of the growth of the types of services they provide includes expert knowledge and expertise in marketing services such as telemarketing and various other lead generation services. BPO companies in the Philippines are familiar with U.S. contact center standards and can provide high-quality service comparable to, or better than that of their Western counterparts.
For any organization, whether it be a start-up or a large multi-national corporation, generating leads that can be nurtured, and turned into sales is a critical element to success and longevity. This can be an expensive process, but premium vendors in the Philippines can provide world-class service, at a fraction of what it would cost in the U.S. Lead generation services in the Philippines are readily available and finding a company that can provide them is just a few clicks away.