Close Menu
Soup.io
  • Home
  • News
  • Technology
  • Business
  • Entertainment
  • Science / Health
Facebook X (Twitter) Instagram
  • Contact Us
  • Write For Us
  • Guest Post
  • About Us
  • Terms of Service
  • Privacy Policy
Facebook X (Twitter) Instagram
Soup.io
Subscribe
  • Home
  • News
  • Technology
  • Business
  • Entertainment
  • Science / Health
Soup.io
Soup.io > News > Technology > Instagram Analytics to Measure, Improve and Track Performance
Technology

Instagram Analytics to Measure, Improve and Track Performance

Cristina MaciasBy Cristina MaciasJune 17, 2021Updated:June 18, 2021No Comments3 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email
Instagram Analytics to Measure, Improve and Track Performance
Share
Facebook Twitter LinkedIn Pinterest Email

The information you glean from Instagram analytics helps you attract the right followers, increase engagement, optimize stories, and improve your overall Instagram marketing strategy.  In contrast to this, if you do not track the analytics regularly and put aside all the valuable information it has, you miss out on a substantial opportunity. This guide will illustrate why Instagram analytics is important and which data matters most for your business.

Why Instagram Analytics matter?

Instagram analytics provide you helpful information about who your audience is, what kind of content they are more likely to engage with and when most of your followers are active. All this information is critical when it comes to creating a staller content strategy to grow audience – followers can be expanded if you buy real Instagram followers UK. But organic exposure can only be achieved when you know how to track the right metrics and interpret them to reform your digital marketing strategy.

Can I access Instagram Analytics?

Instagram analytics can only be accessed when you have the creator account; therefore, I recommend switching an ordinary profile to a business or creator account in the first place to get insights into your account’s performance.

How to access Instagram Analytics

Do you already have a business or creator account? Good! Here is how you can access it.

Method 1

Tap on the menu icon (can be seen in the top right corner of your profile)

Click on the insight tab to open the analytics.

Method 2

Go to your profile page and tap the insight button. Here you will access tons of metrics, audience demographics and analytics for the post.

Instagram audience analytics

It is good to get to grips with the audience demographic so that you know who you are talking to. When you know who your followers are, it provides you with a better opportunity to craft a tailored strategy.

To know about your followers, open the Insights tab in Instagram, go down and tap on the ‘your audience’. This is where you see an overview of your follower, including follower’s growth, top locations, gender, age range, and most active time.

Monitor the follower growth with the current content strategy to measure the overall performance you have made. For instance, after posting certain content, a significant uptick in followers allows you to reshape the content strategy accordingly.

Most Active Times Metrics

Digging into your followers’ active time is an excellent way to optimize the posting strategy. Posting when most of your audience will engage with you goes a long way in boosting the overall performance.

Instagram feed post analytics

You can access feed post analytics through two different methods.

Tap the insights tab, scroll down to “Content You Shared’ and click on the arrow alongside your recent post.

For a detailed performance overview, tap ‘View Insight ‘right beneath the published post. Here comes all the main metrics, including discovery (accounts reached and follows), likes, comments, sends and Interactions (Profile visits and Website clicks)

Instagram story analytics

Not utilizing the Instagram stories feature means you are missing out on a colossal opportunity. Using Snapchat like feature of Instagram provides you with an excellent opportunity to put the brand in front of the target audience.

Here are statistics you should track from stories.

How many times your story has been viewed?

How many people exited the story midway through?

How many unique accounts viewed the story?

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
Previous ArticleLearn How To Turn Website Traffic into Sales
Next Article Jobs You Can Get with Cisco CCNA Certification
Cristina Macias
Cristina Macias

Cristina Macias is a 25-year-old writer who enjoys reading, writing, Rubix cube, and listening to the radio. She is inspiring and smart, but can also be a bit lazy.

Related Posts

Selecting the Ideal eSIM: Utilizing an eSIM Comparison Tool

June 16, 2025

Spellai vs SeaArt: Review After 1 Month Test

June 16, 2025

Leveraging Messaging Apps for Targeted Advertising

June 16, 2025

Subscribe to Updates

Get the latest creative news from Soup.io

Latest Posts
Cool Hair, Hot Days: Styles and Care Tips for Active Outdoor Days
June 17, 2025
Elevated Elegance: How Subtle Wardrobe Enhancements Create Timeless Style
June 17, 2025
Maximizing Warehouse Performance: How Premium Materials Drive Operational Efficiency
June 17, 2025
What to Look for in a Motorcycle Shop: Tips for First-Time Buyers in the UAE
June 17, 2025
CS2 Prediction: The Science Behind Counter-Strike 2 Match Forecasting
June 16, 2025
The Future of Beauty in 2025: Smart Skincare and Non-Invasive Treatments for Every Budget
June 16, 2025
Selecting the Ideal eSIM: Utilizing an eSIM Comparison Tool
June 16, 2025
Spellai vs SeaArt: Review After 1 Month Test
June 16, 2025
Leveraging Messaging Apps for Targeted Advertising
June 16, 2025
Energize Your Life by Learning How to Release Blocked Chakras
June 16, 2025
Bring Your Images to Life: Exploring the Magic of Image-to-Video AI
June 16, 2025
Yakuza Wives: Yakuza Wives in Collector’s Blu-ray Edition
June 16, 2025
Follow Us
Follow Us
Soup.io © 2025
  • Contact Us
  • Write For Us
  • Guest Post
  • About Us
  • Terms of Service
  • Privacy Policy

Type above and press Enter to search. Press Esc to cancel.