Artificial intelligence and machine learning may seem to belong to big industries and companies, but the truth is that online businesses can also benefit from it as well. Enter the wonderful world of AI content moderation and how it can make screening content on your website easier.
How You Can Use Machine Learning and AI to Moderate Content
AI content moderation has a lot of benefits for those who simply don’t have the time to screen hundreds or thousands of posts, submissions and media on their websites. The idea of having a tireless worker who can be taught to detect and block specific phrases, unwanted words and offensive photos and videos is truly appealing to online entrepreneurs. What’s even better is that AI content moderation can be a service you can get for a reasonable fee.
The AI learns what words or phrases it will block by having examples fed through it. In a sense, you ‘educate’ the automoderator with content, such as images and text that you don’t want in your forum, page or social media group.
Once the AI has the basics down pat you can try to have it run through a couple of days and see how it goes. From there, you can fine-tune and direct the platform to the things it may have missed. As time goes by and new phrases or content are introduced you can update the AI so it can continue the moderation aspect.
How Online Businesses Can Benefit From AI Content Moderation
Faster Processing
The biggest advantage to AI moderation is that it’s tireless and can scan through dozens of pending posts and submissions faster than a human can. Although accuracy may be compromised, AI and machine learning can coexist with humans in-depth for content that may have the banned words but are used in a different and positive context, for example.
Also, AI is tireless and can do the same thing 24/7, while a human can only go through so much on a daily basis.
Workload Balance
Businesses can reach out to their customers or users via human methods while AI works in the background. This way, the users will feel valued as their posts are reviewed and checked, and a real individual has made communication on what they need to change or remove before their content gets uploaded on the website.
Edge Versus the Competition
The agile your online business the greater your edge against your competitors. People nowadays have little patience and will jump ship whenever they find something inconvenient or slow. You can appeal to their good side and give them a reason to stay by having a faster turnaround time when it comes to reviewing and approving content.
Save Time and Money
Last but not least, entrepreneurs can save a lot of time having to manually check and approve each post or content submission on their websites by going with an AI content moderation system. Instead of having to hire a team to moderate, you can halve the employees and replace them with a capable AI or machine learning technology.