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Soup.io > News > Technology > How To Use Facebook Reels To Engage New Audiences
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How To Use Facebook Reels To Engage New Audiences

Cristina MaciasBy Cristina MaciasSeptember 7, 2022No Comments4 Mins Read
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How To Use Facebook Reels To Engage New Audiences
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Whether you’ve been using Facebook for years or are just getting started, it’s important to keep up with the latest trends.

What Is A Facebook Reel?

If a Facebook reel sounds unfamiliar, that’s because it’s a relatively new feature. A Facebook reel is a video that you can share on your Facebook page and play automatically in the news feed of users who have interacted with your content before.

Reels are short-form videos that can go up to 60 seconds. You can record them on the Facebook app or upload them to the app if you already have them recorded on your smartphone.

Facebook reels are great for sharing content like behind-the-scenes updates, product features, tutorials, event recaps, or other topics that relate to your brand or industry. They’re also ideal for promoting your charity work or showing off the impact of your business efforts—and they’re great for sharing any relevant information about yourself as an influencer (e.g., an expert).

Why Are Reels Important?

Showing off your work in a reel is a fantastic method to network and get people interested in what you do.

They can help you get new clients by showcasing your work in a more visual format than a resume or portfolio page. Reels also allow you to highlight the best parts of your work, which is especially helpful if your experience is varied or extensive.

Reels can help increase engagement on posts when shared on Facebook or Instagram. This means more likes and comments from people who see your reel.

Facebook reel videos tend to perform better than other types of videos as well due to their length (they typically last about 60 seconds) and because people are frequently scrolling through their feeds looking for something interesting; reels stand out among the rest thanks to their unique format.

Facebook reels are a powerful tool for video creators. They allow you to create a reel of your best videos and then share them with the world. When you do this, people will be able to watch all of your content in one place without having to search through Facebook’s algorithmically-curated timeline.

Facebook reels are also useful if you’re a brand looking to get more exposure on social media. You may use them to reach more people on Facebook with your content, and if they enjoy what they see, they’ll be more likely to interact with it and spread the word.

Facebook Reels strategies

To engage new audiences on Facebook, you’ll want to ensure that people can find your reel easily. The first step is making sure you have a good-quality image. It should be eye-catching and interesting so that people will want to click through.

Finally, add a call to action at the end of each video so viewers know what action they should take next (e.g., “Check the comments for your next steps.”).

You might also want to download Facebook reels in order to study your competitors’ strategies and how they produce their videos.

It could be a worthwhile experiment to make some reels to see if they help you reach a new audience.

Finding out what kind of content performs best for your brand on a given platform is the best way to go about this. Having a specific goal in mind can help you focus your video production efforts.

On the other hand, if your goal is simply to drive traffic back through links on YouTube (and not necessarily build an audience), then it might make sense for you to look at other ways of using reels—such as promoting two different products in one video so viewers can click directly through the link in the comments without having any context about who made them.”

Conclusion

In this post, we’ve covered what Facebook reels are and why they might be a good tool for your business. Now that you know how to make and use them, it’s time to start creating! Remember, these are just some ideas—there are many different ways to use Facebook reels in your marketing strategy.

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Cristina Macias
Cristina Macias

Cristina Macias is a 25-year-old writer who enjoys reading, writing, Rubix cube, and listening to the radio. She is inspiring and smart, but can also be a bit lazy.

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