Soup.io
  • Home
  • News
  • Technology
  • Business
  • Entertainment
  • Science / Health
Facebook Twitter Instagram
  • Contact Us
  • Write For Us
  • About Us
  • Terms of Service
  • Privacy Policy
Facebook Twitter Instagram
Soup.io
Subscribe
  • Home
  • News
  • Technology
  • Business
  • Entertainment
  • Science / Health
Soup.io
Soup.io > News > Technology > How to Keep Your Ecommerce Website’s Bounce Rate to a Minimum
Technology

How to Keep Your Ecommerce Website’s Bounce Rate to a Minimum

Cristina MaciasBy Cristina MaciasJanuary 28, 2021No Comments3 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email
How to Keep Your Ecommerce Website’s Bounce Rate to a Minimum
Share
Facebook Twitter LinkedIn Pinterest Email

Do you feel like you have an excellent website, high-quality products, fantastic content, and yet visitors still seem to leave your website as soon as they arrive? A high bounce rate can discourage any website owner, especially once you hire a digital marketing agency for eCommerce and discover your customers making it to your sales funnel’s end but not taking the final step to checkout.

Ecommerce stores appear to suffer worse than traditional blogs in terms of bounce rate. One study shows that, on average, eCommerce websites have a bounce rate of 45%. If your bounce rate is similar, finding ways to reduce it can lead to many opportunities for your site. Here are some tips you can follow to minimize your store’s bounce rate.

Table of Contents

  • 1. Pay attention to above-the-fold content
  • 2. Add images
  •  3. Try video content
  •  4. Minimize pop-ups

1. Pay attention to above-the-fold content

“Above the fold” refers to the upper portion of your websites, the one that visitors see upon landing on your web pages. As the saying goes, first impressions last. You need to impress potential shoppers the moment they land on your site. It can spell the difference between visitors leaving your site and checking out your other pages.

Some simple tricks you can implement include creating a catchy headline at the top of web pages, writing punchy subheadings that grab the attention, and having a call-to-action button.

2. Add images

There used to be a time when a website with large chunks of text was acceptable. However, the digital landscape has evolved so much over the past decade. Visual content is the name of the game. By adding images to your pages, you’re not only making your website look pretty, but you also widen your options when it comes to illustrating important ideas, showcasing products, and highlighting calls-to-action.

Just don’t overdo it. Also, make sure that you optimize your images. Otherwise, you might end up slowing down your website, which could make your bounce rate worse.

 3. Try video content

Aside from images, you should also try using video content on your website. There’s nothing more compelling than watching a fun and engaging video. If you haven’t yet, try adding a video above the fold and observe how your visitors will interact with it.

Videos aren’t always helpful, though. Sometimes, they can be annoying, mainly when they automatically play. Make sure your videos are never on autoplay and auto-sound. Give your visitors the freedom to choose when they want to watch and listen.

 4. Minimize pop-ups

About a decade ago, it seemed normal for any website to have pop-ups. Today, most online users hate them. Of course, not all pop-ups are created equal. Some of them can be acceptable, but others are downright annoying.

The key to using pop-ups the right way is to ensure that they’re not intrusive. You wouldn’t want to get in the form of your visitors. Keep in mind that your goal is to guide them toward the end of your sales funnel.

If you think you can do without pop-ups, then don’t force it. But if they’re necessary, try to make them helpful and interactive. For instance, you can set up an exit-intent pop-up that provides a discount to bouncing visitors. You can also create a pop-up with interactive content like quizzes to give visitors a reason to interact with your site.

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
Previous ArticleHow Does Web Design Affect Buying Behavior
Next Article Compensation claims on behalf of children
Cristina Macias

    Cristina Macias is a 25-year-old writer who enjoys reading, writing, Rubix cube, and listening to the radio. She is inspiring and smart, but can also be a bit lazy.

    Related Posts

    5 Times When Your IR Tech Needs a Critical Upgrade

    May 15, 2022

    Top 5 Reasons to Use a Digital Marketing Agency

    May 11, 2022

    Energy Storage Solution Miracle in the UK

    May 9, 2022

    Subscribe to Updates

    Get the latest creative news from Soup.io

    Latest Posts
    How to Recognize Rare Coins
    May 18, 2022
    Electrical Safety Tips For The Office
    May 18, 2022
    Bollywood TV Shows 2022 Reviews
    May 18, 2022
    Best Countries for Mail Order Brides
    May 18, 2022
    How to choose demolition contractors in Mississauga?
    May 18, 2022
    3 Strategies for Small Business Digital Marketing
    May 17, 2022
    Keep Your Home Cool this Summer with Plantation Shutters
    May 17, 2022
    Tips For First Time Online Mattress Buyers
    May 17, 2022
    Veneers Vs. Dentures: What Is The Best Option For You?
    May 16, 2022
    Blockchain: The Future of Cryptocurrency
    May 16, 2022
    12 Ways to make your walls more creative
    May 16, 2022
    Redecorating? Here are 10 interior design tips to follow
    May 16, 2022
    Follow Us
    Follow Us
    Soup.io © 2022
    • Contact Us
    • Write For Us
    • About Us
    • Terms of Service
    • Privacy Policy

    Type above and press Enter to search. Press Esc to cancel.