Do you feel like you have an excellent website, high-quality products, fantastic content, and yet visitors still seem to leave your website as soon as they arrive? A high bounce rate can discourage any website owner, especially once you hire a digital marketing agency for eCommerce and discover your customers making it to your sales funnel’s end but not taking the final step to checkout.
Ecommerce stores appear to suffer worse than traditional blogs in terms of bounce rate. One study shows that, on average, eCommerce websites have a bounce rate of 45%. If your bounce rate is similar, finding ways to reduce it can lead to many opportunities for your site. Here are some tips you can follow to minimize your store’s bounce rate.
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1. Pay attention to above-the-fold content
“Above the fold” refers to the upper portion of your websites, the one that visitors see upon landing on your web pages. As the saying goes, first impressions last. You need to impress potential shoppers the moment they land on your site. It can spell the difference between visitors leaving your site and checking out your other pages.
Some simple tricks you can implement include creating a catchy headline at the top of web pages, writing punchy subheadings that grab the attention, and having a call-to-action button.
2. Add images
There used to be a time when a website with large chunks of text was acceptable. However, the digital landscape has evolved so much over the past decade. Visual content is the name of the game. By adding images to your pages, you’re not only making your website look pretty, but you also widen your options when it comes to illustrating important ideas, showcasing products, and highlighting calls-to-action.
Just don’t overdo it. Also, make sure that you optimize your images. Otherwise, you might end up slowing down your website, which could make your bounce rate worse.
3. Try video content
Aside from images, you should also try using video content on your website. There’s nothing more compelling than watching a fun and engaging video. If you haven’t yet, try adding a video above the fold and observe how your visitors will interact with it.
Videos aren’t always helpful, though. Sometimes, they can be annoying, mainly when they automatically play. Make sure your videos are never on autoplay and auto-sound. Give your visitors the freedom to choose when they want to watch and listen.
4. Minimize pop-ups
About a decade ago, it seemed normal for any website to have pop-ups. Today, most online users hate them. Of course, not all pop-ups are created equal. Some of them can be acceptable, but others are downright annoying.
The key to using pop-ups the right way is to ensure that they’re not intrusive. You wouldn’t want to get in the form of your visitors. Keep in mind that your goal is to guide them toward the end of your sales funnel.
If you think you can do without pop-ups, then don’t force it. But if they’re necessary, try to make them helpful and interactive. For instance, you can set up an exit-intent pop-up that provides a discount to bouncing visitors. You can also create a pop-up with interactive content like quizzes to give visitors a reason to interact with your site.