As a marketer, you know that it’s important to stay ahead of the curve. To help local businesses grow at scale in 2022, you need to be prepared for what’s coming. Here, we will discuss some of the most important trends that you need to be aware of and how you can prepare for them. Stay ahead of your competition and make sure your clients are ready for the future!
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Marketers Can Grow a Local Business in 6 ways
You already know that local marketing is more important than ever. But do you know how to scale your local business to meet the increasing demand? Here are six ways to grow a local business in 2022:
1. Be Where Consumers Are
Consumers spend more time than ever on social media, and they’re looking for trustworthy brands to follow and support. This is a huge opportunity for local businesses — if they can be where consumers are, they’ll have the ability to grow their businesses at scale. So how can you take advantage of this trend? Get found on social media by optimizing your profiles. Ensure all critical information is included, like your phone number, address, and hours of operation. And showcase photos of your building or storefront so customers can easily find you when they visit in person.
2. Build Brand Trust with Reviews and Recommendations
In 2019, 90% of consumers said that online reviews influence their buying decisions. And today, it’s even more important for consumers to hear from other customers who recommend your products or services. That’s why it’s so critical for brands to build trust with reviews and recommendations on social media. For example, you can use Facebook recommendations to show off positive reviews from customers. And when you receive a great review, be sure to share it on your other social media channels and website. This will help new customers learn more about your business and feel confident about giving you a try.
3. Create Compelling Video Content
Video is one of the most powerful tools for local businesses — it’s an engaging way to tell your story, showcase your products or services, and connect with consumers emotionally. Around 80 percent of consumers claim that watching a brand’s video has persuaded them to buy something. So if you want to grow your local business in 2022, start creating compelling video content that tells your brand story and showcases what makes you unique. You can use video to introduce your team, show off your products or services in action, or even take customers on a tour of your store or office.
4. Get Found in Local Searches
More and more consumers use search engines like Google to find local businesses. 97% of consumers use the internet when looking for local businesses. That’s why it’s so important for brands to optimize their website for local SEO. Local SEO is all about making it easy for consumers to find your business when searching for keywords related to your services or products. Make sure your website includes your business name, address, and phone number (NAP) in the header or footer. You should also create local landing pages for each location and list your business on popular directory sites like Google My Business and Yelp.
5. Invest in Local Advertising
Local advertising is a great way to reach consumers in your target market — and it’s more affordable than you might think. Small businesses can get started with local advertising for as little as $50 per month. There are a few different types of local advertising, but one of the most effective is online directories. These websites list businesses in specific categories, like restaurants, retail stores, or service providers. Customers can use these directories to find businesses near them, and they often include reviews and ratings to help consumers make informed decisions. Popular online directories for local businesses include Google My Business, Yelp, and Angie’s List. To get started with local advertising, create a profile on one of these platforms and share information about your business. You can also invest in paid advertising on these platforms to reach even more consumers in your target market.
6. Instagram growth service
A well-planned Instagram growth service can help a local business scale in 2022. By creating targeted and engaging content and using hashtags and geotags to increase visibility, a business can reach a larger audience and create a following that will be more likely to visit the physical location or make a purchase. Is this real? Yes, With the help of an Influencer marketplace or a best influencer marketing platform like Ainfluencer and an Instagram followers app, a local business can significantly scale its growth in 2022. Additionally, behavioral analytics can help marketers better understand their customer base and create targeted marketing campaigns that resonate with consumers. By working with an experienced Instagram marketing service, a business can save time and energy while reaching its goals for growth. A reputable service will have access to sophisticated tools and data that will help to optimize content and target the most relevant audiences. With the right approach, even a small local business can reach new heights in 2022.
Local businesses need to start thinking about how they can grow their brand in 2022. By following the tips above, you can ensure your business is in a good position to succeed in the coming year. So what are you waiting for? Get started today!