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Soup.io > News > Entertainment > Get More Followers On TikTok In 2025: Our Top 11 Tips
Entertainment

Get More Followers On TikTok In 2025: Our Top 11 Tips

Cristina MaciasBy Cristina MaciasJuly 29, 2025No Comments11 Mins Read
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TikTok followers aren’t just a count on your profile, they’re the backbone of your online community and key contributors to your growth.

If your ultimate goal is to expand on TikTok, you’re opening the door to increased exposure, higher engagement, and even driving meaningful traffic to your products or services. TikTok’s fast-paced, trend-driven ecosystem makes followers an essential part of your platform’s success.

In this guide, we’ll explore 11 actionable strategies to grow your TikTok following in 2025. Plus, we’ll highlight the top social media management platform designed to help you plan, schedule, and analyze your content effectively for TikTok’s algorithm. Ready to level up your TikTok presence? Let’s dive in!

1. Build a Strong Personal Brand

Would you stop scrolling on TikTok for a profile that feels aimless? Probably not.

That’s why establishing a clear and recognizable personal brand is essential for converting curious viewers into loyal followers. Your brand could center around anything. Whether it’s dance challenges, hilarious skits, fitness routines, or aesthetic meal prep videos. What matters most is that your content communicates who you are and what value you offer your audience.

Your niche can be broad, like life hacks, or hyper-specific, like mastering budget-friendly Trader Joe’s recipes in 15-second clips. The key is consistency in delivering on your chosen theme, so your audience knows exactly what to expect when they hit “Follow.”

That being said, a strong brand doesn’t mean every post needs to feel identical. TikTok thrives on creativity, so find ways to introduce variety within your niche. Experiment with trends, collaborate with creators, and adapt to what resonates best with your followers while staying true to your core identity

2. Discover Your Niche

While your personal brand establishes your identity, finding a niche helps you connect with the right audience and build a thriving community. A niche gives your content focus and ensures your videos resonate with viewers who share your interests.

To define your niche, think about why you started your TikTok account in the first place. What excites you the most? If you’re passionate about Trader Joe’s, for instance, focus on a specific aspect, like snack and dip reviews, rather than generic hauls of products you’re not as invested in. Passion-driven content feels authentic and relatable, making it easier to grow a loyal following.

Your niche doesn’t box you in, it refines your approach. TikTok rewards individuality, so staying true to what you love not only helps you stand out but also ensures content creation remains enjoyable. Leaning into what feels genuine will make your process sustainable and help you avoid burnout. Your niche is your superpower, so embrace it!

3. Consider Buying TikTok Followers

Growing a presence on TikTok doesn’t typically happen overnight, unless you strike viral gold. For creators looking to jumpstart their growth, one shortcut is buying TikTok followers from sites like Tikster. While controversial, this strategy can provide a quick boost and make your account appear more established, which can be helpful when you’re just starting out.

Additionally, some TikTok features, like the ability to add a link in your bio or unlock live streaming, are only available after reaching a specific follower count. These features are powerful tools for expanding your reach and engaging your audience.

It’s important to note that buying followers isn’t a long term alternative to creating engaging content. Use this strategy sparingly as a way to build initial momentum. Once you’ve got the ball rolling, focus on creating videos that truly resonate with your target audience and keep them coming back for more.

4. Go Live to Deepen Engagement and Attract New Followers

Going live on TikTok isn’t just for established creators, it’s one of the most powerful tools to build real-time connections with your audience and boost your follower count. TikTok LIVE allows you to interact directly with viewers, answer questions, and show off your personality in a more authentic way.

When you go live consistently, TikTok tends to favor your content in the algorithm, giving you more exposure on the For You Page. It’s also a great way to build trust with new viewers, many of whom follow creators after watching a live session that feels genuine or entertaining.

Keep in mind that you’ll need at least 1,000 followers to unlock this feature. If you’re still working toward that, services like buytiktokfollowers.co can help you hit that milestone faster by offering targeted follower boosts.

Once live access is enabled, treat it as an opportunity to connect, not just broadcast. Run Q&As, behind-the-scenes streams, or casual hangouts. The more interactive and consistent your lives are, the more likely your audience is to stick around, and invite others to follow.

5. Optimize Your TikTok Bio

Your TikTok bio is one of the first things new visitors see, making it a vital tool to communicate who you are and what you offer, right off the bat.

With only 80 characters to work with, your bio needs to be concise, engaging, and packed with relevant keywords to improve discoverability. Focus on highlighting your niche and the value you bring to potential followers. For example, instead of simply saying “chef,” a creator might use “vegan recipe creator” or “meal prep hacks for busy lives” to attract the right audience.

If you want to add clean spacing or line breaks without visible characters, try using an Invisible Text Generator. This can help structure your bio exactly how you want it, especially useful when TikTok removes blank lines or extra spaces.

Additionally, TikTok allows you one external link in your profile, so use it strategically. Whether it’s a link to your website, a YouTube channel, or a product landing page, ensure it aligns with your current goals and encourages followers to take action outside the platform.

A well-optimized bio isn’t just a description, it’s your pitch. With a few thoughtful tweaks, your profile can leave a lasting impression and boost your chances of turning casual visitors into loyal fans.

6. Craft Keyword-Rich Captions for Discoverability

A few years ago, TikTok’s search algorithm primarily relied on hashtags and usernames to recommend content. But now, TikTok’s advanced search functionality takes into account keywords found directly in captions, making them a powerful tool for increasing your discoverability.

To take full advantage of TikTok’s SEO capabilities, write captions that are both engaging and descriptive, incorporating keywords relevant to your niche or video topic. For example, if you’re sharing a “5-Minute Trader Joe’s Snack Hack,” make sure your caption includes phrases like “easy snack recipes,” “Trader Joe’s favorites,” or “5-minute meal ideas.” These keywords not only inform viewers but also help TikTok’s algorithm pair your content with the right audience.

Using strategic keywords doesn’t mean sacrificing personality, balance them with captions that spark curiosity or encourage engagement. With the right mix of description and keywords, your content has a better chance of ranking higher in TikTok’s search results, giving it the visibility it deserves.

7. Collaborate with Brands, Creators, and Influencers

Partnering with other TikTok creators and brands in your niche is a game-changing strategy for growing your presence. By working with like-minded influencers, you can tap into new audiences, build credibility through association, and gain exposure to potential followers who already share an interest in your niche.

The best part? Collaboration doesn’t have to be expensive. Some of the most impactful partnerships are simple, creative, and mutually beneficial. For example, you could co-create videos, engage in duets, or join challenges together.

Don’t feel pressured to aim for massive influencers with millions of followers—Nano and Micro influencers (those with smaller but highly engaged audiences) often deliver better results when it comes to interaction and authenticity. They also tend to charge less for sponsored posts, making them an accessible option for creators or brands with limited budgets.

Focus on partnerships that feel authentic to your niche and align with your personal or brand identity. Collaborating in the right circles can not only grow your followers but also solidify your presence within the TikTok community.

8. Jump on TikTok Trends

Embracing trending challenges, sounds, and formats on TikTok is one of the quickest ways to boost engagement and attract new followers. Trends are constantly shifting, so being quick on your feet can give your profile a major visibility boost.

By joining in on the latest trends, you signal to your audience that you’re plugged into the TikTok culture and understand what resonates with users. It shows you’re up-to-date, relevant, and ready to take part in what’s buzzing across the platform.

However, timing is everything. Trends are most effective when they’re fresh and active, so make sure you jump on them early. Waiting too long can make your content feel outdated or worse, forced, something that risks being viewed as cringey rather than cool.

Keep an eye on what’s trending, download TikTok videos using snaptik, stay creative, and put your own unique spin on it to keep things authentic and exciting for your followers!

9. Create Memes and Shareable Content

If you’re looking to grow your audience organically on TikTok, producing shareable content is one of the best strategies to explore. The viral nature of TikTok makes it an ideal platform for content that resonates with viewers and spreads quickly.

Content like relatable memes, humorous videos, or inspirational snippets has the potential to be shared widely, often resulting in a huge boost to your visibility. TikTok’s fast-paced format is perfect for creating content that taps into viral trends or inside jokes from pop culture. Memes, especially those that reflect the current zeitgeist, can generate incredible reach, giving you access to new followers in an authentic way.

The key to creating content that gets shared is making sure it speaks to your target audience in a way that feels personal and relevant. If a meme hits the mark with the people who follow you or aligns with current trends, the chances of it going viral increase dramatically. When people find something funny, touching, or thought-provoking, they’re more likely to share it—and when they do, your profile gets seen by an even larger audience.

10. Host a TikTok Giveaway

If you’re looking to rapidly expand your following, hosting a TikTok giveaway is one of the most impactful strategies to consider. Giveaways have the power to generate significant engagement and attract new followers while fostering a sense of community around your brand or personal profile.

The key to a successful giveaway lies in clear and strategic entry requirements. For example, you could ask participants to follow your account, tag a friend in the comments, or share the giveaway video on their own profile to qualify. These actions not only boost your engagement but also amplify your visibility as the giveaway gains traction across TikTok.

Partnering with other creators or brands that share a similar target audience can further elevate the impact of your giveaway. When you team up with like-minded influencers, you’re not only accessing their followers but also building relationships that can support future collaborations. A well-executed giveaway can spark excitement, increase your follower count, and introduce you to new communities, all while driving brand awareness in a fun and interactive way.

11. Cross-promote Your TikTok Across Other Platforms

To accelerate your TikTok growth, cross-promoting your account through other platforms is an effective way to drive traffic and increase your visibility. By leveraging multiple channels, you can introduce your content to entirely new audiences and encourage them to follow you on TikTok.

One powerful method is to promote your TikTok videos or profile directly through your website, email newsletters, or other social media accounts. Whether it’s a direct call-to-action in your bio, a link in your newsletter, or sharing your latest TikTok video on Facebook or YouTube, expanding your reach across different channels is a smart growth tactic.

Additionally, you can use tools that allow you to highlight your TikTok content in a seamless way, like including a TikTok feed or sharing clickable TikTok links. The more touchpoints people have to discover and engage with your TikTok content, the easier it becomes to grow your follower base and drive consistent engagement. By strategically placing your TikTok link or featured content across platforms, you maximize your chances of reaching new followers and turning them into a loyal audience.

Final Thoughts

Growing your TikTok following requires a mix of creativity, consistency, and strategic action. From refining your personal brand and niche to jumping on trends and collaborating with others, every step plays a role in attracting a dedicated audience. Remember, there’s no one-size-fits-all approach, find what works best for your unique content and stay authentic. By staying engaged and continuously evolving with the platform, you’ll be well on your way to building a strong and thriving TikTok presence.

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Cristina Macias
Cristina Macias

Cristina Macias is a 25-year-old writer who enjoys reading, writing, Rubix cube, and listening to the radio. She is inspiring and smart, but can also be a bit lazy.

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