Leading car hire comparison platform adds Greek and Russian language options, strengthening its position in the global travel market
CarJet, the growing car hire comparison platform, has announced a significant expansion of its language capabilities, now offering its services in 13 languages. This latest development marks a major milestone in the company’s global expansion strategy, which has already seen the platform establish its presence in over 50 countries worldwide.
The addition of Greek and Russian language options follows CarJet’s commitment to making its services accessible to a wider international audience. These new languages join the existing portfolio that includes British English, Spanish, German, French, Italian, Dutch, Portuguese, American English, Polish, and Romanian.
CarJet’s latest achievement
CarJet has gained considerable recognition among travellers in recent years, becoming an essential tool for those seeking the best car rental deals. The platform’s sophisticated search engine scans thousands of offers in real time from both local and international car hire suppliers, ensuring users can access the lowest prices available in the market.
“This language expansion represents more than just adding new translations to our website,” explains CarJet’s CEO. “It’s about creating truly localised experiences that respect the cultural nuances and preferences of our diverse user base. By speaking to our customers in their native language, we’re not only making our service more accessible but also demonstrating our commitment to each market we serve.”
The platform’s growth strategy has been methodical, prioritising languages based on market demand and strategic importance. Each new language implementation involves not just translation but a complete localization process that considers cultural preferences, regional differences in car hire terminology, and customer service expectations.
The company has indicated that this latest language expansion is part of a broader strategy that includes enhancing mobile experience, implementing additional payment options tailored to regional preferences, and expanding its network of car hire partners in emerging markets.
Why Greek and Russian?
The addition of Greek and Russian languages is particularly strategic, opening up CarJet’s services to millions of potential new users. Greece’s robust tourism industry and Russia’s vast market present significant opportunities for growth.
Local language availability removes barriers to entry for these markets, allowing travellers from these regions to compare car hire options with the same ease and efficiency as users in CarJet’s more established markets.
According to industry analysts, this move positions CarJet advantageously in the competitive online travel sector. By catering to a broader linguistic audience, the company is likely to see increased engagement and conversion rates in markets where language has previously been a barrier to adoption.
CarJet’s unique language strategy
Unlike many competitors that focus solely on major Western European languages, CarJet has embraced a diverse range of languages, including Eastern European options like Polish and Romanian. With the recent addition of Greek and Russian, CarJet solidifies its position as a truly inclusive platform, catering to a broader audience and meeting the needs of travellers across Europe.
It’s a strategy that not only enhances customer satisfaction but also strengthens CarJet’s presence in the highly competitive European travel market.
Benefits of CarJet’s multilingual support
The benefits of this multilingual approach extend beyond mere convenience for users. By offering native language experiences, CarJet creates a more intuitive and trustworthy environment for customers making important travel decisions.
Building trust through language
It’s no secret that language plays a vital role in building trust. Research consistently shows that consumers prefer to shop and make purchasing decisions in their native language, with a significant percentage more likely to complete transactions when presented with information in their mother tongue.
A study by CSA Research found that 76% of online shoppers prefer to buy products with information in their native language, and 40% of consumers will never purchase from websites in other languages. This highlights the importance of providing localised content to enhance trust and drive customer engagement.
Clarity for making informed decisions
For travellers, the expansion means more than just being able to read the website in their preferred language. It allows them to understand the nuances of rental agreements, insurance options, and vehicle specifications with greater clarity—critical factors for making well-informed choices when hiring a car abroad.
Which is CarJet’s next step?
When asked about the company’s future, the CEO shared: “When we launched in 2017 with just British English and Spanish, our vision was to create a truly global platform to serve travellers across the world.” He added, “That objective remains unchanged.”
CarJet’s multilingual platform has now gone live, offering 13 language options to users worldwide. Early data reveals strong engagement from customers in the newly added language markets, suggesting the expansion is already succeeding in its mission to enhance accessibility and improve the overall user experience.
CarJet’s expanded language capabilities mark an exciting step forward—breaking down linguistic barriers and making car hire more transparent and accessible. CarJet continues to deliver on its global ambitions.
pide que las citas las pongan en cursiva