Website is a storefront in the digital realm for your business. Have you ever looked at yours and wondered why it’s not generating as many sales as you hoped for? Unfortunately, most B2B websites are just tech without a soul and personalization. The high-quality platforms are tailored to your specific needs and requirements and aligned with the brand identity, introducing customers to your service or product.
Professional B2B website redesign is the makeover your platform needs to empower your business for greater success! Intrigued? Learn the importance of B2B website redesigning and the best practices you should apply to see your brand thrive again!
B2B website design VS redesign: What’s the difference
Don’t mistake design services for redesigning a website. B2B website design involves building a site from scratch, reinventing the marketing strategy, conduct new research to better understand the target audience. As a result, you’ll get a brand-new platform. However, it’s a time-consuming and budget-draining service that will take a lot of your resources.
On the other hand, redesigning is about using what you already have more effectively. It begins by analyzing the current design, gathering user feedback, and testing usability. The redesign process identifies areas requiring improvements to implement new strategies and connect them with marketing automation platforms. The redesign goal is to give your non-effective platform a breath of fresh air by introducing tailored to your customer and business needs solutions and implementing world-class technology.
When do you need a B2B website redesign?
How do you understand your website is up for a makeover to become a powerhouse for your brand? Here are some signs your current site became a seatback:
- Outdated design: The website might not resonate with the target audience if the design looks stuck in the past or doesn’t reflect your brand image.
- Poor user experience: Customers have a hard time navigating your platforms, locating crucial information, and completing various actions like filling out forms or making purchases.
- Mobile responsiveness: Everyone use smartphones and tablets in 2023. If your current site lacks mobile optimization and robust mobile performance, your sales are doomed.
- Changed business goal: The website should align with your new goals and strategies as your business grows and evolves. If your platform has scalability issues or the existing site no longer effectively supports business objectives, a redesign can realign it with your brand’s requirements.
- Content updates: Content management drives your engagements and generates higher conversions. However, if your content is outdated, lacks relevance, or fails to engage your audience, a redesign can refresh and automate your content strategy.
- Competitive advantage: You don’t want to be in someone’s shade. If your market rivals have more appealing and user-friendly platforms, it’s time to find a way to stay ahead of the game and boost your brand visibility.
Best B2B website redesign practices to boost effectiveness
There is no one-fits-all solution for a B2B redesign. The redesign should always be personalized and aim to enhance your business marketing. Yet, there are 5 best practices that professionals apply to improve user experience on the existing website.
1. Tell your brand’s story.
The website is the digital face of your brand. What does it tell? The redesign goal is to ensure your brand’s story is clear and the message is heard by the audience. Some B2B websites go for a minimalistic design and fail to mention their brand identity on the home page. However, more effective homepages feature brand messages, creating a deeper connection with targeted users. Showcase who you are and what your company represents through experience, compelling stories, and visuals, and then link to other pages for more in-depth knowledge.
2. Put the most important content on display.
Don’t bury away your lede! By putting the key information about your service in interactive elements like carousels, slides, animations, or buttons, you’re hiding the most important content from the users. There is no guarantee customers will click on it and see the message you’re trying to deliver. Make it obvious and put your top content on display by using bullet points, eye-catching headings, and attention-grabbing elements.
3. Use stock images strategically with a hint of personalization.
Stock images can be a valuable resource, but personalize them by adding branding elements and watermarks or incorporating real-life employees. Avoid using generic, overly staged visuals or spamming your entire page with stock images. That creates an impersonal design and may feel disconnected from your brand. If you do use stock images, rethink your strategies to ensure your content feels brand-aligned.
4. Win users’ trust and loyalty.
Embed trust and proof into your website design. Build credibility by displaying trust symbols, such as testimonials, industry certifications, clients’ logos, and security badges. Highlight case studies, success stories, and social proof to demonstrate your reliability and expertise. Convince potential customers to choose you and join your brand community.
5. No blocked roads: Create a clear pathway
Website navigation can make or break it. Ensure your website has intuitive navigation with clear menus, efficient search functionalities, and logical categorization. Guide users through well-structured content to minimize confusion and help them find what they look for. Intuitive navigation with clear pathways will optimize your user flow and drive conversion rates, leading to positive engagement metrics.
Wrapping up
B2B website redesign prioritizes brand visibility and user experience through personalized solutions. If you’re ready to rethink your digital marketing and give your platform a makeover, choose professionals to help you with that. You can get valuable insights and in-depth analysis of existing websites to indicate all issues and seatback by cooperating with an experienced web design agency like Elevated Third. Learn how to present your brand and unleash your website’s full potential by making it better, faster, and more intuitive.