Are you looking for an effective way to network with your business partners? Do you want to build relationships by spending some quality time with potential and existing clients?
One of the most effective ways to boost client relationships is by having a corporate golf day. A well-organised event might just be what your business needs to create and increase revenues.
Using Golf to Build Customer Relationships
It’s no secret golf is one of Australia’s most popular corporate sports. Few other sports can get senior executives or key decision makers to lay down their extensive workloads and spend the day out of the office.
Is it for you though?
Read on for a closer look at the benefits of arranging a corporate golf day with a few of your top clients.
Quality Client Time
No matter what your role in your business is, it’s not easy to spend quality time with customers. At most, you’d be lucky to have their attention for a brief time during each transaction.
A golf day gives you a chance to spend quality time with your existing and potential clients. Essentially, a golf event is a day-long sales call allowing you to interact with your clients on all levels.
A day out of the office setting allows your clients to socialise with you on a personal level. This makes it easier for them to have confidence in your company and product.
Creates New Network Opportunities
In many business environments the old expression of “it’s not what you know, but who you know” rings true. Corporate golf days are a fantastic way to tap into your clients’ existing networks.
Encouraging your clients to bring a “golf buddy or two” allows you to meet new potential clients. It’s also a brilliant way to engage with people in the same industry and create new relationships which might benefit your business.
Increases Brand Awareness
Arranging a golf day with clients, potential business partners and members of the golf club is a great way to increase brand awareness. Arranging a charity event around the golf day will really go a long way toward putting your brand out there and prove your value system. This works exceptionally well when you liaise your event with a local charity. More about that below.
Allows Your Company to Get Involved in Charity Work
Ever heard the expression, “two birds, one stone”? Combining your golf event with a chosen charity allows your company to not only engage with existing and potential clients but to also get involved in a local cause or charity.
While your employees and clients will be doing their bit for charity, a local cause will get the exposure and financial aid it might not usually get. Having a few influential people at the event will go a long way to helping the charity as well as advertising your company’s role in the community.
This all helps to showcase the type of business you want to be for your audience—one that cares and brings about change. It’s vital, because some may appreciate it when you prove it’s not all about the money.
Creates Positive Social Media Advertising
No matter what type of business you’re running, you undoubtedly have a website or several social media pages. While you might be bombarding your page with product information and positive customer reviews it can become tedious if potential clients see the same information over and over.
Be sure to hire a photographer during the golf day so that you can place quality photos on your social media pages. It’s a wonderful opportunity for potential clients to see how your company interacts with its clients. It creates the impression that doing business with your company is both fun and professional. Add the photos to your clients’ social pages as well to increase interest in your brand!
Increase the Competitive Edge
A corporate golf day with the right clients can give your business a distinct edge over your competitors. Giving your clients attention and a fun day out shows that your company appreciates its clients. It also shows that your organisation spends good money toward creating and keeping existing and potential clients as well as investors. And all people appreciate being looked after!
Creates Opportunities for Collaboration
In addition to creating networking opportunities, a corporate golf day also brings people together who might not have met under other circumstances. This creates opportunities for you or your guests to collaborate with other business partners to launch new ventures. These types of get-togethers could take your small business to higher levels.
Use the Event to Show Appreciation
A golf event is a wonderful opportunity for your company to express appreciation for your clients’ loyalty. While your company might not benefit financially on the golf day, the event solidifies the notion that your company not only appreciates your clients’ financial contributions but their loyalty as well.
Final Thought
No matter what your company is selling, the reality is there are a few companies out there that can provide clients with the same product or service. The key to success is to build a strong relationship with your existing clients. A corporate golf day is a fun and interactive way to boost relationships, create brand awareness and consult with like-minded people.
Plan yours, give your clients and partners a break from their offices and see how it benefits everyone!