Having a captive portal or wifi login page presents several marketing opportunities for businesses that want to maximize engagement. These kinds of Wi-Fi marketing solutions can definitely boost customer experience and potential sales. Here are 7 ways to make money on guest wi-fi for you to try.
Wi-Fi Marketing on Guest Wi-Fi
If you’ve ever logged in to a wi-fi hotspot via a web browser before, then you’ve already experienced guest wi-fi. That page where guests can log in is called a captive portal, and business-wise, it presents a plethora of WiFi marketing solutions.
7 Ways to Make Money Using Captive Portals
Splash Pages
In a local business setting, most would agree on a partnership or collaboration to boost the district’s revenue collection. If your business has several affiliates nearby, you can have them present their ads in exchange for a fee on the login page. It’s a win-win situation where local businesses get the exposure they need and you generate passive income on the side.
Onsite Amenities
It’s not unusual for walk-in customers to be unaware that you’re offering more services or products in your shop, especially if the floor area is large. The wifi login page can promote business amenities in a non-intrusive way, e.g., a room reservation, a bar, or a section where exclusive products are stored. When consumers know the full extent of what you’re offering, they might be more interested in the brand and will be willing to spend more money and time.
Sponsored Content
In the same vein as splash pages, you can take local business partnerships to the next level and exchange sponsored content. This is where they show content on your captive portal and promote any discount or sale in digital form. It can be a good way to foster a business network or community, or additional marketing for partners and clients alike.
Available Services and Merchandise
Your captive portal can be a mini e-commerce shop where you display a limited number of products or services. It will be confined to a single page, so it’s best to highlight your best products. Possible upgrades and special events can be added to your wi-fi marketing campaigns as well. Depending on your industry, you can offer a room upgrade, spa service, or bundled packages in line with current holiday events.
Virtual Events
It’s safe to say that most people are well-versed with virtual events and that your business can carry them out easily whether local or remote. In a local setting, the captive portal or login page can be used as a virtual space. It can also be used to promote webinars or exclusive content, and you can charge a nominal entrance fee in the process.
Data Collection
Data collected from customers can be utilized in a number of ways and benefit both parties. For marketing, data is invaluable as it offers a glimpse of customer behavior, preferences, and information. With it, you can craft targeted campaigns and enhance sales and customer engagement.
The same data can be shared with local businesses so they can understand the demographic better via analytics and insights. The information you get from wi-fi usage can even improve business operations in that you’ll know what to do in peak times and how you can optimize quieter times during store hours.
Loyalty Program
Last but not least, marketing can be used in the form of loyalty programs on guest wi-fi. Businesses can integrate a program that rewards customers or users who log in consistently, with an example being coupons or discounts on certain products or services. While the campaign is ongoing it presents a brand loyalty opportunity and encourages repeat visits.
The Bottom Line
WiFi marketing gives you a way to promote your business further and gain customers without too much effort. The suggestions above are just a few ways how you can maximize your guest wifi- you can get more ideas from these catered to your specific niche or industry.