A virtual fitting room is the online equivalent of a dressing room in a store. Customers can try a product virtually to see how it might look on their bodies and check out details like colour, pattern, and style before buying it.
There are now several ways to try on clothes online. Most of these use a mix of computer vision, artificial intelligence, and augmented reality.
Importance of virtual fitting room
Boosting sales
With a virtual fitting room, retailers can help customers find the best size, fit, colour, and style. This gives customers more confidence when shopping and makes them more likely to purchase. In the same way, customers have the freedom to try out different options, customise products to their liking, and try on many products in less time.
An engaging experience such as this one may result in increased customer loyalty, which in turn may lead to a rise in the number of subsequent sales. Incorporating features for virtual trying on has assisted merchants in increasing their income by 400% and their average order value by 20%. This is the solution of “how to reduce returns in ecommerce”.
Offering different things
Businesses using personalised virtual models can give their customers more inclusive and diverse shopping experiences. For example, in a virtual dressing room, shoppers can choose a digital model with a skin tone, size, and body type similar to their own.
But retailers can take personalization and inclusion to the next level due to the lack of diversity and inclusion in fashion. Retailers shouldn’t underestimate the money-making potential of a truly personalised virtual try-on experience.
Getting less money back
One of the biggest problems for clothing stores is that the number of returns keeps increasing. Shopify says that 30% of all eCommerce returns are because the product was too small, and another 22% are because customers ordered an item in a size that was too big.
By letting people try on clothes online, retailers can solve the problem of clothes not fitting right and stop the trend of “bracket shopping.” It lets shoppers see how an item looks on them before they even try it on. This way, they know what to expect when the item arrives at their door.
Making things easy for customers
Convenience is the key to a great eCommerce experience and a big reason for the recent growth of online shopping. On the other hand, things that are hard to do can turn people away. Smart Insights says that 97% of people want to buy something online but don’t because it’s not convenient.
Clothing pages have one of the highest rates of people leaving without buying anything. SaleCycle says that 35% of the time, the reason is that the customer didn’t like how the product fit. Customers have to look at complicated size charts that vary from store to store or ask a customer service representative for help to find the right size. This is not the kind of easy experience that people look for when they shop online.
Conclusion
As well as making the online shopping experience better, virtual try-on technology can bring the ease of online shopping to the store and help brands create the seamless experience that customers want.