We love a good medical spa day : It is a great way to rejuvenate and escape the chaos of everyday life. What is a medical spa? A medical spa provides the same type of treatment as a traditional spa, with specialties on beauty procedures and enhancing appearances.
Botox injections, fillers, microneedling, body contouring, facial treatments, acne therapy, and laser procedures are all on the rise.- which means the demand for medical spas are inter alia on the rise.
According to Businesswire, The global medical spa industry was valued at
$12,438 million in 2020, and is estimated to reach $29,542.33 million by 2030, growing at a compound annual growth rate of 9% from 2021 to 2030.
If you want a piece of this industry’s market share, apply the following four medical spa marketing strategies to achieve growth and conquer the competition.
Table of Contents
Medical Spa Website Design
As a business owner, you know that keeping up with trends can equal big bucks for you: Trends are cool because they put forward new ideas and opportunities.
Your website is an excellent marketing tool which represents your brand. If you want to attract potential customers and decrease exit rates on your website, your website should be up to par with the latest website designs and trends. Here are some of the 2023 Medical Spa Website Design and Trends you should consider:
1. Fast Page Speed is Critical
The fastest way to lose customers is to have a website that takes forever to load (and by forever, we mean load time exceeding couple of seconds). Having your website perform with efficiency keeps visitors engaged and delving for more.
2. White Space
If your website is Content-heavy with lots of words, it should be broken up with white or empty spaces. This website tactic guides attention towards the important areas of your website.
3. Interactivity
Interject fun into your website with interactive quizzes, illustrations, or micro animations. User-initiated microinteractions include actions like pressing a button, swiping, clicking, or scrolling.
4. Book Now Button
Today, customers demand flexible ways to book and reschedule appointments and integrating book buttons into their website design is the right move. Clients will have the ability to book your services straight from your website 24/7.
Medical spas usually reduce scheduling and admin time by up to seven hours
weekly by automating their appointment scheduling.
Achieve Growth With Customer Loyalty Programs
There are a plethora of benefits when it comes to captivating (and maintaining) the attention of your clients. With a customer loyalty program, you have a good chance of captivating customer engagement, recurring appointments, customer lifetime value, and a boost in revenue.
Promotions and discounts are so powerful that 60% of customers buy from a business they have never been to before when they can use a coupon or receive a discount. Plus, did you know coupons create happiness?
Tactics to Build (& Maintain) Customer Loyalty
- Sign-up incentives
- Referral marketing programs- Incentivize customers to encourage referrals and offer special promotions on their next visit
- Promote discount packages- for example, purchase a facial and receive a free ten-minute massage.
- Set up a subscription service- for example, a fixed membership fee of $40 a month provides a 25% discount on recurring services.
- Prioritize feedback and reviews. Various studies show that consumers trust friends 92% more than brands. Encourage reviews by offering a $10 gift card to a local coffee shop.
Holidays are a great way to promote your business and offer discount packages to upsell services. Include time-limited offers (to raise urgency) and a call to action. A book button on your website is an excellent call-to-action tactic since clients can book multiple services with one click.
Email Marketing: From Inbox to Booking
Email marketing is an effective medical spa marketing strategy and super affordable too!
Knowing where your clients are in their buying journey is vital- why? Because it allows you to assimilate their needs better and provide personalized customer service. To make your life easier, integrate an online booking tool integrated with google analytics to capture clients purchase behaviours.
Here is a tip for email marketing, segment your list based on the clients’ demographic and interest, similar to the following:
Once you have segmented clients based on demographics and interests, you can coordinate a series of welcome or follow-up emails (depending on where the customer is in their buying journey). Understanding your audiences’ demographics and behaviours will help you tailor your medspa content to their needs and activate engagement.
Remember to use social media as well due to its power. To automate your marketing efforts with ease, take advantage of marketing scheduling tactics.
A Kickass CRM for Delivering a Personalized Experience
To build longevity in your medical spa, prioritizing customer service and the customer experience is extremely important. We know, so many aspects to consider (which is why you should streamline your medical spa) with technology.
For instance, Medical Spa Software integrated with Customer Relationship Management allows you to view clients’ appointment history, health and beauty records, progress photos of previous services, client alerts and much more:
With cutting-edge technology and sophisticated software, you can better administer the need of your clients. A platform that provides resources to manage your clients with precision improves the safety of cosmetic procedures. And yes, relationship management improves procedural safety.
Wrapping it up
In this article, we highlighted the top four medical spa marketing strategies for fast growth. These include:
- Medical Spa Website Design
- Customer loyalty programs
- Email Marketing: From inbox to booking
- CRM for Delivering a Personalized Experience
These four medical spa marketing strategies are affordable and easy to implement- all it takes is time and technology to thrive.
Interested in learning more about medical spa practice management software? Book a demo with a software product specialist today.