Top 15 Instagram Engagement Statistics 2021

Top 15 Instagram Engagement Statistics 2021

Everybody can share anything on Instagram, right? Instagram was initially a photo-sharing app but now you can upload videos, make reels, and IGTVs on it. It has come a long way in gaining this much popularity and is evolving continuously to provide users with the best of its services. It is no more an app used by common people for passing time on social media but has become a source of income for several people. Whether it is an influencer, a marketer, a brand, or a small business, Instagram is the key to reach millions of audiences and enhance their online presence.

Before using Instagram for marketing and showcasing your brand image or working as a part-time or full-time influencer, knowing Instagram engagement statistics 2021 is extremely important. If you are not on Instagram yet, then we will give you 15 reasons to use it. Here, you can easily build your online presence with minimal effort, reach innumerable audiences and boost your sales. So, without any delay, let’s proceed to some latest Instagram statistics.

Top 15 Instagram Engagement Statistics 2021

1.        Number of Instagram users

In 2021, Instagram has approximately 1.074 billion users from all over the world, which is 22.9% as compared to 2020. Instagram was once used by teens and young millennials but now its usage is increasing and more marketers are getting attracted towards it. If you want people to know more about your brand, then marketing on Instagram will be worth it and you can even directly sell your products from it.

2.        Instagram is the 4th most use mobile app

After Facebook, WhatsApp, and Facebook Messenger, Instagram is used widely worldwide. It is a great achievement for the app as it is primarily accessed via mobile phones.

3.        Gender percentage on Instagram

The gender percentage of Instagram is quite better than Facebook, that is, 51% female and 49% male. However, in the US, this proportion is quite different: 43%  female and 31% male.

4.        Average time spent by users on Instagram

According to an eMarketer report, Instagram users spend an average of 30 minutes daily. If you think that it is not enough then you can compare this data to that of Facebook. Users spend only 1.4 minutes more on Facebook than Instagram.

5.        Business profile visits per day

As we said already that users spend 30 minutes a day on Instagram daily but they also visit at least one business profile too. Approximately 200 million users do so daily so how about they visit your business profile too?

6.        Instagram for product research and services

Nearly 81% of people use Instagram to research products. Due to the digital marketing techniques used by several brands on Instagram, it helps users decide whether to buy a product or not.

7.        Is Instagram engagement better than Facebook?

Yes, you heard it right. According to Socialbakers 2018, brands can generate 4 times more interactions on Instagram than on Facebook. Engagement can be in the form of Instagram likes, shares, comments, and saves.

8.        Visits on shopping posts

The number might shock you but there are more than 130 million Instagram users that tap on shopping posts every month. Each person tapping on the post will be your lead that might become your customer too. With the help of new e-commerce and shopping features introduced in the app, sellers can directly sell their products through it.

9.        Number of people using Instagram Stories every day

Around 500 million people use Instagram stories every day. So, now you know, how important stories are. Brands often include Instagram stories in their marketing strategy to reach out and attract more people.

10. User reviews on Instagram stories

More than 58% of Instagram users say that they get more interested in a brand and its products after viewing its stories. And approximately 50% of those people also visit the brand’s website to make a purchase after seeing its stories.

11. Number of users following a brand

Around 50% of Instagram users follow at least one business account or brand whether it is a small one or a well-known big brand. If you establish your brand on Instagram, then yours might also be added to their Followings list.

12. Impact of Instagram creators on business

According to an eMarketers report, 55% of users purchase a fashion item based on the feedback and content of an Instagram creator. These may include influencers, fashion bloggers, etc.

13. Instagram business account monthly followers growth

It totally depends on what product you are selling and how you are presenting it to the audience. If your efforts are put in the right direction, then you will be able to see an average of 1.46% of growth in your Instagram followers count. Though it is a slow process, as you know, “slow and steady wins the race”.

14. Engagement rate of a post by an Instagram business account

The Instagram algorithm is quite complicated and that’s why the larger your account is, the lesser will be its engagement. But it also depends on your audience preferences and the type of followers you have. Business accounts having less than 10K followers have an average of 1.55% engagement rate while the ones having more than 100K followers have 0.62% only. Engagement is highest for Instagram photo posts (1.03%), carousel posts (0.86%), and video posts (0.75%). This will give an idea about how you should reach and attract your audience to buy your product.

15. Percentage of people who exclusively use Instagram

This might be a shocker but only 1% of people use no app other than Instagram. The remaining 99% of Instagrammers also invest their time on other social media platforms such as 92% of them use Youtube, 86% use Facebook, and around 43% use Tiktok.


We hope these 15 Instagram engagement statistics might have helped you in understanding Instagram’s marketing strategies better. People trust the brand that has made a strong foundation on Instagram as they buy what they see and this photo-sharing app is all about visualizing and presenting. So, if you want to generate a maximum number of leads, then Instagram might be your best option.

Cristina Macias
Cristina Macias is a 25-year-old writer who enjoys reading, writing, Rubix cube, and listening to the radio. She is inspiring and smart, but can also be a bit lazy.