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The Challenges of Customer Relationship Management & Customer Service

Cristina MaciasBy Cristina MaciasJuly 19, 2025No Comments4 Mins Read
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The Challenges of Customer Relationship Management & Customer Service
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Customer Relationship Management is one of the most challenging aspects of running a business in 2025, in no small part thanks to the evolving needs and expectations of your customer base. For many companies, the problem boils down to how far removed their core business is from the specific rigors of customer service. This makes it difficult for executives to properly build up a team to take on those tasks internally.
As a result, you’ll likely want to look into outsourcing some or all of your CRM and Customer Service needs, especially when it comes to the massive technology needs that often come with a modern customer service setup. There are a lot of choices for CRM solutions, but you might find it challenging to decide with so many offerings and gimmicks. Here, we’ll go over a few standout features of CCaaS solutions that you should look out for when making that decision. 

The Most Important Contact Center as a Service Features For Any Business

There are a ton of valuable features that a CCaaS service could offer, and your specific needs will certainly vary based on your industry. However, the following are essential features that you should look out for regardless of business specifics. While they’re not arranged in any specific order, the relative importance of some of these will vary a bit based on your needs as well. Management Features

With CCaaS solutions, you’re paying for a lot of features that would ordinarily have to be set up in-house, but you’ll still retain the hiring of personnel for the most part. As such, a lot of oversight is needed in the overall process, and your CCaaS service should be able to provide tools for just that. Workforce management tools allow you to manage scheduling, targets, and more, while Supervision tools allow for a closer look at workers and how they can be helped to perform better.

Reporting & Analytics

Another essential feature for any outside service is reporting and analytics, as it plays a significant role in transparency. You shouldn’t have to guess at what the service is doing or what effect that’s having on operations. With detailed reporting and analytics, you get a solid overview of what’s going on and how far along things are.

Integration

The ability to integrate a service into your existing ecosystem is vitally important, as it could be the difference between a cheaper, more efficient alternative and a massive reorganization that will balloon your budget and disrupt customer services for long periods as it is implemented.

Future-Proof Approach

Since your business will likely never evolve beyond the need for customers (and, by extension, customer service), it’s essential that your customer service solution allows for future growth and provides assurance that it will keep pace with the shifting demands brought on by modern technologies. In this context, this need makes it clear that a cloud-based solution would be best, as this is both future-proof, thanks to the recency and efficiency of cloud computing, and also inherently scalable. Utilizing AI is also a big bonus, as it can be leveraged in many ways to 

Multichannel Approach

Possibly the most important facet of a modern CCaaS platform is a focus on multiple channels. With options like email, telephone, social media, and more, a service with just one or two channels won’t cut it. You’ll need something that addresses all available channels across your entire addressable market or customer base at the very least, and a service that goes beyond that if you’re looking to grow and expand that customer base. Having a wealth of features doesn’t really matter if customers only have one way to reach you.   

The Bottom Line

While there’s a lot to consider when choosing the right service, modern technology means that you can absolutely have it all in one package. A service like Odigo, which offers comprehensive CCaaS solutions at affordable prices, can make this a lot easier across the board. With a strong offering that works across industries and ensures optimal performance, your CRM worries will be a thing of the past, and you can focus on providing value where it counts the most in your entire organization.

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Cristina Macias
Cristina Macias

Cristina Macias is a 25-year-old writer who enjoys reading, writing, Rubix cube, and listening to the radio. She is inspiring and smart, but can also be a bit lazy.

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