Of all the link-building efforts available, guest posting is the most effective strategy. This is fundamental to search engine optimization (SEO), specifically content marketing. It can help you build readership and allow you to reach new audiences. In addition, it increases the traffic to your site with little effort. All you have to do is research a topic and craft content based on your findings. This is how you write an SEO-friendly article that no editor would refuse to accept.
Once you have your long-form content, it’s time to reach out to editors and webmasters. If you are not keen on doing this, you can hire an SEO company in the Philippines or anywhere else, for that matter. A focus on the Philippines since it ranks second highest in English language proficiency in Asia, particularly among Southeast Asian countries. Filipinos write articles and blog posts like a native.
Some content marketers, bloggers, and SEOs carelessly reach out to the publications. Unfortunately, they don’t think about what kind of website or publication they want their content to appear in. However, you must consider the platform that publishes your work before you reach out to them and submit it.
The list below contains the things that change how you pitch your content to editors. With that in mind, you get to build a strategy for adequately executing guest posting and become practical in link building.
Table of Contents
1) Look for the right publication.
Before anything else, drop by the publication or the website’s “About” page. You can identify its readers and followers and the type of content it releases when you choose to get to know the brand. It helps you rethink your strategy and determine if your expertise aligns with the publication. Several editors and publications are always on the lookout for fresh perspectives. You must find the right editors and publications looking for engaging content on the same levels as that of live commerce content creators do, resonating with their readers.
2) Write an attention-grabbing subject line.
Now that you have found a publication or website to share your content, it’s time to create an email to pitch it. Editors of publications that accept guest posts are sure to be busy. As a result, they may receive hundreds of weekly emails on article submissions and other content pitches. To ensure that the editor reads your submission, you must include a short, descriptive subject line to your email. It must be concise and compelling yet gives the editor an idea of what to expect from the article.
3) Build trust with a short introduction.
Use a polite yet friendly tone when writing your email. Remember to include the editor’s name. Make sure that you spell it correctly. Knowing his or her name shows you made an effort to research before contacting him or her. While writing, imagine that you are writing to a friend from the past. It will help you retain your friendly expression.
After the greetings, briefly introduce yourself. Then, curtly explain why you are contacting him or her. The introduction must be short yet genuine to build trust with the editor.
4) Include an article summary.
The body of your email must state the summary of the article you plan to send. In addition, you must provide key takeaways and details that pique the editor’s interest. Including a summary saves the editor’s time going through your email. It also makes it easy for him or her to assess if the article is fit for publication.
5) Send exclusive, 100% original, non-promotional content.
Editors prefer their content to be unique and one-of-a-kind. They want readers to find their content on their pages and nowhere else. As much as possible, don’t pitch the same material to multiple editors. Let him or her know that the content you are sending is exclusive to the publication. In the sea of creator economy, websites with 100% original content definitely stand out.
Moreover, your guest post content should be something other than promotional. Editors want educational, informative content that provides a new perspective to readers. They want to avoid sales pitches for your products or services.
6) Acknowledge the editor’s schedule and preferences
Your email should also pay respect to the editor’s hectic schedule. Show your willingness to cooperate and propose a date when you’ll follow up. As you prove your accountability for pitching your content, this will likely earn you more cookie points. This is true whether you are pitching an SEO-friendly article for publication or any other content for that matter—the bottom line is to go directly to the decision-maker while respecting his schedule and process. Lucky for you if you are an influencer marketing services provider that will do the email outreach for you. If not, it is a must to be considerate of the editor’s schedule by knowing the right timing.
A great editorial relationship begins with a well-written email. Much like bloggers, vloggers, and other professions, editors are humans too. They have things on their plate and a publication to manage. They will likely work with you when you respect their time and choices to respond to your pitch. Most of all, an effective email is concise yet straightforward. You share your message and point across without eating up much of the reader’s time. Finally, if you wish to be successful at guest posting, you must work on your email outreach. These six things are your key to sending better emails.