21st century beauty marketing or what you need to know about the consumer of the beauty market, to succeed in modern beauty industry.
This article is about preparing a beauty service for promotion. And how you will promote it – through word of mouth, with the help of a cool Instagram account, targeted advertising, or simply distributing flyers on the street – this is a reason to read other articles. The main rule is to promote the service with a capital “S”.
In the Article:
- How do psychological aspects influence consumer behavior?
- Basic needs of modern women, and how to work with them for beauty services.
The countries of Eastern Europe have been and remain the highest quality in terms of the provision of beauty services with the lowest price tag. This dominance is a new way of getting a customer.
Only the availability of modern services will no longer provide the company with success and a constant stream of customers. In modern realities, you need to perfectly understand who exactly your service serves.
What a beauty service needs to know to meet a woman’s needs
Table of Contents
What are Women: Alpha and Beta
This world has long been ruled not only by alpha males. Modern women take on a large layer of responsibility, are ready to fulfill several social roles at the same time and make hundreds of important decisions during the day. Isn’t it an alpha woman?
The Beta Woman is not shy about showing her weakness and trusting others for decisions. The beta woman is not just a completely different woman. Very often this is the alter ego of the same alpha woman.
So that’s it.
No matter how strong and multi-tasking a woman is, she does not want to make important decisions in the places where services are received.
The saturation of the information field gives rise to false expectations in specialized services. The masseur believes that before the session, the woman has fully studied her anatomy, problem points and knows exactly what type of massage she needs today. But loyalty is received by those services that take on the task of an expert solution and, which is no less important, are fully responsible for this decision.
Offer the client a specific face mask. Justify the choice with the characteristics of his skin. And guarantee a positive effect. Only such a bundle inspires trust: ready-made solutions + responsibility for them.
Emotional Intelligence is very Important in Business
An important component of beauty services is not only a service, but also a personal contact. In beauty salons, forced purchases are no longer made. The consumer has a huge choice and ultimately returns to where the atmosphere is comfortable for him. And most importantly – where he is comfortable with people.
There are no services without personal contact. Success depends not only on HOW and WHAT service is provided, but also on WHO provided it.
Emotionally intelligent staff is an essential core of any service and a faithful guide to the success of the beauty business.
Practical psychology offers a lot of teaching methods for managing emotions, but most often empathic people are naturally so. They are the ones who become the ideal service personnel. These are people who are able to recognize and distinguish between different states of the client, find the correct approach, and can offer the most comfortable solution.
If gloomy people start to smile when they visit your salon, then your service has chosen the right direction.
Reality Escape Plan: Let Your Salon Be a Place of Power
The fast pace of life, set by a woman to herself, often leaves no room for relaxation. Even while on vacation, it is customary to set yourself challenges for reading books and additional education. In this reality, a beauty service can not only make a decision for a woman, but also offer her a clear plan to escape from reality.
A long-term care program with a clear plan for visiting the salon and home treatments will ensure not only a repeat client return, but also your mutual trust.
In this vein, services are very relevant, with a partial share of selfmade, for example, an alginate mask, which you need to prepare yourself for application. The woman still has her strength and desire to control the processes.
Clients want to receive not only the end result, but also pleasure during the entire process of providing the service. Therefore, beauty salons are increasingly called beauty bars and during styling they treat guests to sparkling wine.
Restore Energy Balance
The rhythm of life and high standards of success take a lot of energy. Often this resource is not restored by sports, training and positive emotions.
The era of intelligence gradually gave way to the era of emotional intelligence. And it is being replaced by the era of energetic intelligence.
For the consumer, every factor matters that will help him restore the energy balance. And services must constantly develop and multiply the number of parts that can energize.
There are a lot of These Parts:
- pleasant interior design, attention to detail, including smells;
- treats and compliments;
- individual approach and knowledge of customer preferences;
- comfortable communication;
- saving time and providing several services at the same time.
Single solutions on the service market do not work. The service itself is not a guarantee of the effectiveness of the beauty business. The success of this area lies in customer loyalty. People return to where they are comfortable with everything, down to the details.
Cherche la femme! Look for a woman, study her and try to understand and then sell her a service! Read how to get more followers for Instagram legit.