Define your SEO strategy

Define your SEO strategy

Do you want to improve the positioning of your site on search engines? A natural referencing strategy is designed to respond to the various issues that your website encounters.

Natural referencing at the service of your visibility

SEO is based on the indexing and positioning of a website in the search engine results pages (SERP) from a query or keyword. Referencing your site on a search engine is free. Nevertheless a certain number of criteria have a direct consequence on the positioning of the site.

SEO is different from Google Adwords campaigns. In this case, professionals pay to see their site appear on the first page on targeted and often very competitive requests. These paid ads are also displayed separately on the results pages. These two methods, SEO for natural referencing and SEA for paid referencing, are inbound innovative SEO strategies.

The natural positioning of a website in the results pages takes into account a certain number of criteria such as:

    site awareness (backlinks, Page Rank, etc.)

    content quality

    internal mesh

    clarity of the site in its organization

    page display time

The good positioning of your website allows you to improve your visibility, increase your traffic and adopt an effective communication strategy. This is particularly essential for e-commerce sites. But whatever your business, it’s important to be on the first page of Google on the keywords that best define it.

All SEO positioning criteria are, of course, not fixed and can be improved more or less quickly.

The steps of an effective website SEO strategy

First step, find keywords

The optimization of a website begins with a phase of reflection on the challenges and objectives of SEO. Concretely, it is necessary to understand the purpose in order to adopt an effective strategy. The SEO strategy of a website therefore begins with a reflection on the keywords related to your activity. It’s all about choosing which ones you want to be visible on.

Example: your activity concerns the sale of audio equipment, it would be necessary to appear in the first results of some generic keywords such as “computer speakers”. It is essential to also bet on long-tail keywords such as “cheap soundlink mini speaker” or “bluetooth headphones for sport”.

To research your keywords, and distinguish generic keywords from long tail keywords, you can use some SEO software.

Second step, the site structure

Second step: the internal structuring of the site. It’s interesting to think about how your site is built, how the user navigates from page to page, and how the buying process goes. The links between the pages, the tree structure or even the ergonomics are part of this question.

Determine which pages will be in your site in the navigation menu and what will be the internal links in the text contents of your pages. These are essential to increase the popularity of your pages by circulating PageRank.

Third step, content creation

Once your tree structure and internal networking plan have been established, you must write the content for the keywords on which your site must rank. When Google browses a page, it analyzes its titles, paragraphs, semantic richness and links, to analyze its relevance. It is this relevance that defines whether your page deserves to rank on the target keyword. As a metaphor, we can say that Google is the teacher who will grade your content.

Fourth step, follow your positioning

Finally, the last step to continue to carry out concrete actions: positioning monitoring. This gives a first glimpse of the strengths and weaknesses of your site and lets you know which requests to act on first.

Cristina Macias
Cristina Macias is a 25-year-old writer who enjoys reading, writing, Rubix cube, and listening to the radio. She is inspiring and smart, but can also be a bit lazy.