Augmented Reality, abbreviated as AR, is one of the latest technologies that has been dominant in various industries. We have very commonly heard of the use of AR for a wide variety of purposes across different sectors. The technology has enormous potential, and it is still exploring it to find out its complete range of applications.
That being said, even after the vigorous popularity of AR across different industries, when we hear “AR in fashion retail,” the first thing that comes on our mind is the question:
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“How do AR and Fashion relate or combine?”
Fashion And AR Have Combined, It Is True!
AR in the fashion industry is a modern trend, and it is a thing in recent times. The fashion and beauty industry is some of the most innovative and chic sectors that always catch up with the latest trends across the globe. Quite naturally, the fashion industry has found applications for AR technology as well.
According to a study by Digi-Capital, around 3.5 billion people will be using augmented reality by 2022. That would be over “44%” of the entire globe’s population. As incredible as that sounds, Tim Cook, Apple CEO, had already stated, “I don’t think there is any sector or industry that will be untouched by AR,” in an interview with Vogue.
Augmented Reality is all set to modernize shopping experiences, and the fashion arena and major fashion brands and retailers are adopting the technology. AR in fashion retail is becoming popular with widespread use across the globe.
The Benefits of AR in Fashion
The benefits of AR in fashion have prompted both retailers as well as consumers to use the technology. There are several ways AR is being utilized by brands right now. Let us check out some of the critical benefits of AR in fashion retail.
Increase Customer Engagement
The prime benefit of AR in fashion is the fact that it can enhance customer engagement significantly. AR offers an immersive experience to customers, with many brands offering features like AR clothing try on, which offers great convenience to customers. Amidst the current pandemic situation, buyers can quickly try out clothes without going out or without any risk to their health and safety.
Increases buyers’ confidence
With AR in fashion and features like AR clothing try on, buyers can be more confident about buying. This will enhance the reputation and image of the brand while also enhancing brand loyalty amongst customers.
Directly enhance sales and revenue
Nothing can be a better objective to invest in than the growth of sales and revenue for a business. AR technology has the potential to offer that to brands right now.
The Future Of Fashion!
From social media AR filters to AR clothing try on, there are various ways AR in fashion retail is being explored and utilized. The technology has great potential and is likely to transform the fashion industry and trends in the coming years.