The U.S. car rental market is experiencing a boom. Every year, it’s expanding at a steady 7.5% rate, and by 2025, it’s expected to be worth $65.3 billion. More and more people want easy, flexible ways to travel, and renting a car is becoming way more digital and convenient. This is pushing the car rental industry to change faster than ever.
In this context, CarJet has made a bold move—expanding into the U.S. market. CarJet aims to reshape how Americans rent cars, offering a fresh, cheap and easy alternative.
But why now? And why the United States of America? In this article, we explore the factors driving CarJet’s expansion, the challenges ahead, and the company’s unique approach.
What is CarJet?
If you’re reading this and wondering what CarJet is, let’s break it down simply—it’s a traveler’s cheat code for finding the best deals available. CarJet is a real-time car rental comparison platform that scans multiple suppliers to guarantee the lowest prices for your trip.
Launched in 2017, CarJet started by helping travelers across Europe find cheap car rentals. As demand grew, the company expanded worldwide, now serving Oceania, the Middle East, North Africa, and the United States.
How does CarJet work?
CarJet was created with the goal of making car rentals as simple and cheap as possible. The process is straightforward: enter the location where you want to pick up your car, select the dates, and start the search. Within seconds, all available options appear, sorted from the cheapest to the most expensive. At this point, you can refine your choices using various filters to personalize your trip, selecting preferred suppliers, fuel type, mileage, and other features.
Once you find the deal that suits your needs, you can proceed with the booking confirmation. After completing the reservation, you will receive a voucher, which you simply present at the rental office to collect your car. One of the biggest advantages of booking online with CarJet is that everything is ready when you arrive, allowing you to start your trip immediately without any hassle.
Why is the United States CarJet’s next step?
The U.S. car rental market has experienced consistent growth in recent years, making it a strategic move for CarJet’s expansion. According to Grand View Research’s latest report, U.S. Car Rental Market Size, Share & Trends Analysis Report By Vehicle Type, the market was valued at $37.88 billion in 2024 and is projected to maintain a 7.5% annual growth rate from 2025 to 2030. Additionally, the report highlights that 48 million Americans rented vehicles in 2023, reflecting a 19.4% increase from the previous year.
This surge is largely fueled by an increase in tourism, both domestic and international. Plus, more travelers opt for rental cars over public transport for greater flexibility and convenience—especially in the wake of shifting travel habits post-pandemic.
The digital transformation of the sector is also playing a crucial role, as car rental companies increasingly integrate mobile-friendly booking systems, digital payments, and app-based unlocking to enhance customer experience and streamline operations. Given these trends, CarJet’s decision to expand into the U.S. aligns with the evolving demands of travelers and the shift toward seamless, technology-driven rentals.
CarJet’s journey in the United States
CarJet entered the U.S. market in 2023, bringing its price-comparison model to American travelers. By 2024, the company had established itself in several key states, solidifying its presence and refining its services to better meet the needs of consumers who were visiting the country. But it’s in 2025 that CarJet has seen rapid expansion, significantly broadening its reach and entering Hawaii, New York, Washington, and Oregon—major travel hubs that further strengthen its footprint in the industry.
Today, users can rent a car through CarJet in over 270 destinations across eight states, including California, Florida, Hawaii, Nevada, New York, Oregon, Texas, and Washington State. And the growth isn’t stopping anytime soon. The next wave of expansion will bring CarJet to even more states, reaching key cities and travel hubs across the country.
The future of car rentals and CarJet’s role
With the industry digitizing at a great pace, car rentals are evolving beyond traditional models, embracing automation, AI-driven booking systems, and seamless mobile experiences. As travelers demand more flexibility, affordability, and convenience, companies like CarJet are at the forefront of this transformation, ensuring that customers can access the best rental options with just a few clicks.
Expanding into the U.S. market is more than just a milestone for CarJet—it’s a strategic move that solidifies its presence in one of the world’s most dynamic rental industries. But the U.S. is just one part of the company’s global vision. CarJet is also expanding its reach across regions where it has already established a strong footprint, including Europe, Australia, the Middle East, and North Africa.
As CarJet continues growing, its commitment to simplifying, modernizing, and enhancing the car rental experience will play a crucial role in shaping the future of the industry. This not only strengthens the industry but also benefits consumers, giving them more choices, and better deals.