2023 saw the value of custom packaging industry climb to USD 44 billion. The experts anticipate a CAGR of 5.62%, with expected industry value of up to 72 billion dollars by 2032. One industry that has specially benefited from custom packaging is cosmetics. Brands selling serums can use this trend to their advantage and create custom serum boxes that inspire buyers to buy their products.
This guide lists the 7 major reasons why brands should invest in serum boxes and how this investment can help boost sales and build a connection with their target market.
Why Brands Should Invest in Custom Serum Boxes?
Increased Visual Appeal
There are thousands of cosmetic brands competing for serum products in the US market. It is not easy for brands to stand out and get their items noticed among a plethora of products. A custom box can help your brand attract buyers. When the shoppers notice something different, they’ll definitely check your product, go through the information, and may end up buying it.
The first impression of a product holds immense importance for buyers. In today’s fast-moving world, you merely have 3-4 seconds to grab a buyer’s attention, either in stores or online. A dull box will not make it happen for you. Rather, a beautiful and attractive box will do the trick.
Building an Emotional Connection with Buyers
People looking for serums often have a problem with their skin or hair. A better-designed box that addresses the shopper’s needs can stimulate an emotional connection. It conveys the message that the brand knows the problem and is offering a specific solution. The purchase pattern of the majority of serum buyers is rarely based on price. It is more about preferences and how effective a product can be. Since a brand cannot demonstrate how good its offerings are, it can design packaging that leads buyers to trust the product.
One way to design these boxes is through target market research. Brands that focus on their buyers’ demographics, such as age, gender, and race, offer personalized solutions and succeed in developing a relation with their target market.
Impressive Marketing Tool
Custom serum boxes also serve as a marketing tool. You can use the space on the box to print information that can motivate people to buy your item. For example, you can go with artwork, the brand’s logo and tagline, ingredients, benefits, or other useful information. These boxes can also increase customer retention by making people remember your brand’s and product’s names.
They can also help you build a distinct brand identity and image in the minds of consumers. If all goes well, your buyers will also refer you to other people once you create a strong bond with them.
Product Safety and Durability
Serum bottles are mostly made of glass with a drip cap or dispenser at the top. These bottles are prone to damage during shelf display or long-distance shipping. Custom serum boxes allow users to go for cushions or inserts that can keep the bottle safe from external elements like weight and pressure.
Moreover, with custom boxes comes the choice to select the box material. You can select cardboard, corrugated, or Kraft stock. All of these options are great, but corrugated stock is best for fragile items such as glass bottles.
Reduced Shipping and Storage Costs
Brands can modify the size according to their serum boxes. This can help them save money on two fronts. Firstly, serum products are not too bulky or big; a box with an appropriate size can reduce shipping costs. Secondly, these boxes are stored as sheets, occupying less space in the warehouse.
Pleasant Unboxing Experience
The magic of the unboxing experience is often ignored by brands. Many people make unboxing videos for brands that also act as product reviews. These videos collect millions of views on platforms like YouTube and Instagram and boost sales. The packaging design and its quality can play a vital role in influencers picking your brand for unboxing videos.
Minimum Environmental Footprint
People look for brands that leave a minimum carbon footprint via ingredient sourcing, production, animal testing, or packaging. Let’s talk about packaging here. Conventional packaging materials like plastic or metal are recyclable, but they aren’t as eco-friendly as the materials used for custom serum boxes.
Moreover, using eco-friendly mailers made from corn starch, mushroom mycelium, or recycled Kraft paper can improve your image as a brand. These things may look small, but they show your resolve to adopt sustainable business practices.
Overall Cost-Effective
It may seem that spending on custom serum boxes isn’t worth it, but this isn’t true. Sensible brands consider the return on investment (ROI) before taking any decisions. Taking this into account, these boxes are cost-effective and rewarding in the long run. They can be used as a marketing tool for building connections with buyers, increasing visual appeal, and keeping the product safe. Moreover, these boxes can put your brand in the subconscious of buyers and motivate repeated buying.
Wrapping Up
There is a famous saying that the first impression is the last impression. Well, it is not always right, but when it comes to custom serum boxes, it is highly relevant. You have to create an impression that clicks instantly with your buyers. There is no second chance here.
CPP Boxes is the best place to buy boxes, a leading custom packaging solution provider, can help you create boxes with a wow factor. We have helped countless brands multiply their sales. We offer 30% lower prices than the market, free shipping, a quick turnaround time, top-of-the line finishing options, and free sampling. Contact CPP Boxes and get the competitive edge you require.