5 Tips to Promote Your Business on Instagram

5 Tips to Promote Your Business on Instagram

Instagram is among the most effective social media platforms on which you can promote your business. With new features coming out on this app regularly, you can find new ways to interact with your audience and get more engagement.

You can also buy Instagram followers to widen your customer base across the world. Use sites such as GetViral.io, ViewsExpert, and Viralyft for this purpose as you can buy real followers here. This adds to your organic growth as long as you limit the number of followers you buy.

There are many more ways to promote your business on this platform, and in this article, we will be sharing the 5 best tips. Using these tips, you can get more likes on Instagram and boost your popularity. Higher engagement leads to an increase in customer base too.

This is because having an engaged audience means that they are interested in your brand. As you create more interest, you can be assured that your audience will find a product from your brand that they like, as they’ll be encouraged to buy it.

Having an Instagram page for your brand automatically makes you seem trustworthy to your audience. So if you have already got that step right, here are the 5 tips that will further help you to grow your business!

1. Collaborate With Influencers

Social media influencers have a huge fanbase that can even number in the millions. By collaborating with such influencers, you can gain access to their fanbase as well. People who follow influencers trust their promotions, so indirectly, they will start trusting your brand.

To choose the right influencer, you first need to find someone who is a part of your niche. If this is your first time, go for someone who is moderately popular and then work your way up the ladder.

You can even partner with influencers for a longer time period which can help you to form connections and be a part of the influencer market.

2. Post User-Generated Content

Your audience would love to be featured on your page. There are many ways in which you could go about collecting user-generated content. One way is by hosting some sort of competition or creating a hashtag specific to your brand.

For example, if you own an online clothes store, you could ask your users to post pictures of them wearing your clothes and add your brand hashtag in the post to get featured. This way, you can easily advertise your products and you get to engage with your audience too!

Additionally, your users will repost the pictures that you post of them, thereby introducing your brand to their own followers which helps you to gain new Instagram followers.

3. Boomerangs and Stories

The first thing that people see when they open the Instagram app is Stories. So posting Stories regularly can increase audience engagement. You can also set up Story ads to attract a wider audience and reach people who do not follow you yet.

Boomerangs are a type of Story that allows you to take a short 1-second video which then gets replayed on loop for the length of the Story. These can catch the attention of your audience, and with a good quality video, you can attract more people to your page.

There are numerous other ways in which you can use the Story feature. Even though the Story only stays active for 24 hours, you can download them to use later or even Highlight them so that they always stay on your page.

4. Create Your Own Hashtags

Hashtags are known to boost the visibility of posts. Remember to always add moderately popular hashtags to your posts. Hashtags that are extremely common and have millions of posts tagged with them make it very hard for newer posts to be visible.

To avoid such competition and still be visible, you should use hashtags that have around 1,000 to 10,000 posts. You can also create hashtags that are specific to your brand to increase brand awareness. This also gives your fans something to use in order to publicise your products and services.

You can create hashtags with your motto, brand name, and even a challenge that is specific to your brand. Asking your audience to create posts and add your hashtag in the caption provides your business with an extra boost.

5. Use Instagram Insights Regularly

It is unwise to aimlessly create posts and post them at random times. You must have specific instagram  marketing strategies in order to achieve your goals. Instagram has a tool that helps you to create and track your strategies, known as Instagram Insights.

This is a free tool and lets you analyse how well your posts and page is doing, who your audience comprises, etc. Using this, you can create new strategies to work on your weak areas. You can also schedule your posts using data from this tool and post at times of maximum engagement.

With these 5 tips, you can boost your business and gain tons of new customers through Instagram. The platform makes the process of advertising much easier and faster. Your posts will reach people instantaneously, and you can make use of various features to ensure that they reach the right people.

Here’s a final bonus tip: Have a specific marketing objective in mind to create effective strategies.

Cristina Macias
Cristina Macias is a 25-year-old writer who enjoys reading, writing, Rubix cube, and listening to the radio. She is inspiring and smart, but can also be a bit lazy.