Why Every Marketer Needs These Podcasts
The SEO landscape in 2025 is moving at lightning speed. With Google’s search algorithms constantly evolving, AI-generated content reshaping the SERPs, and user expectations shifting, marketers need reliable sources of truth now more than ever.
Enter podcasts — one of the most efficient and accessible ways to stay informed. Whether you’re commuting, walking the dog, or between meetings, podcasts let you absorb timely SEO insights without breaking your routine.
This SEO podcasts review highlights five of the best shows still producing high-quality content in 2025. Each one has been chosen for its:
- Tactical, practical insights (no fluff)
- Hosts with real-world SEO experience
- Relevance to current SEO challenges
- Consistent publishing schedule
Let’s explore the best SEO podcasts for 2025 that are worth every minute of your listening time.
1. The SEO Show: Australia’s Leading Search Resource
Perfect for: Busy professionals looking for sharp, actionable advice
Why it matters in 2025:
Produced by seasoned SEO experts in Australia, The SEO Show offers local insight on global SEO changes — something sorely lacking in most international shows. With weekly 30-minute episodes, it delivers high-impact strategies without the filler.
What sets it apart:
- Clear breakdowns of how Google updates affect AU/NZ markets
- Hands-on interviews with SEOs working in the field
- Tactical takeaways that can be applied immediately
Start here: “Content That Actually Ranks in 2025: Beyond the Helpful Content Update”
2. Search With Candour: Technical SEO Mastery
Ideal for: Developers, technical SEOs, and in-house specialists
In 2025, technical SEO is mission-critical — and Search With Candour gets it right. Host Jack Chambers-Ward dives deep into subjects like Core Web Vitals optimisation, server-side tagging, and structured data implementation for AI-enhanced search.
Standout feature:
Listener-submitted audits and real-time, practical fixes.
3. Edge of the Web: Strategic Insights
Best for: Marketing managers, strategists, and C-suite professionals
This long-running podcast delivers 60–90-minute interviews with SEO industry leaders. Topics range from strategic content marketing to the future of search — making it ideal for listeners who want more than just surface-level tips.
Top episode: “How We Grew Organic Traffic 300% Without Chasing Algorithms”
4. Ahrefs Podcast: Data-Driven Growth
Essential for: Data-focused marketers and growth teams
In an era where AI-generated content is everywhere, Ahrefs Podcast focuses on what still works. You’ll hear case studies, keyword research strategies, and link-building techniques grounded in real performance data.
5. Search Off The Record: Google’s Perspective
Critical for: Understanding how Google sees your site
Run by Google’s Search Relations team, this podcast gives rare clarity on how updates are rolled out, how quality raters evaluate content, and what E-E-A-T means in 2025.
How to Implement This Knowledge
To get the most from your listening:
- Set a recurring schedule — even 30 minutes a week is enough
- Take notes on episodes with clear takeaways
- Use shared docs or Slack channels to discuss with your team
- Trial one new insight or tactic every fortnight
Final Recommendation
If you’re only picking two shows to start with, make it:
- The SEO Show for timely, tactical, Australia-specific advice
- Edge of the Web for strategic insights and long-form learning
Together, they offer a complete view of the search landscape — from immediate implementation to long-term SEO thinking. For any marketer serious about results, these are the best SEO podcasts for 2025 to keep in rotation.