Instagram is huge for your business because of the diversity of the audience it hosts. Also, if you’re someone looking to be an influencer, then there couldn’t be a better platform than Instagram.
But growing your presence on Instagram can be tricky given the consistent changes to consumer behaviour and algorithms.
Another factor that poses a problem is the competition.
There’s only a fair share of audience in a niche and if you want to emerge as the favourite you’ve to outdo your competitors and bring something extraordinary to the table.
But don’t worry…
Today, we’ll discuss 4 killer tips to help you grow your Instagram in 2021.
Let’s get started…
Create a content calendar and post consistently
Growing presence on Instagram is linked to your consistency of posting content.
Consistent uploads provide more opportunities to people to engage with your posts and makes them realise you as a constant creator or brand are present out there.
Imagine posting once a week.
Do you think that one post is enough to attract enough Instagram followers, leads, or customers?
Obviously, not. But this becomes a lot easier when people see more of your content.
By posting consistently, you’re making a statement that you’re serious about your profile and want to provide value to your followers.
But this isn’t simple. Coming up with new ideas and preparing 5-6 posts each week is a tedious task. This’s where content calendars come in.
So, what’s a content calendar?
You can call it a schedule or spreadsheet solution to all your content requirements.
A typical content calendar comprises:
- What content you want to post?
- What are your targeted goals for each content?
- The date and time of posting.
- Person in charge of preparing the content.
This helps you plan your posts ahead of time and saves you from last-minute hustles.
Therefore, create a content calendar and post consistently.
Post stories, Reels and host IG live
Look under your pillow, and you’ll find the treasure. This’s true for Instagram.
You have features like stories, Reels and IG live at your disposal to tenfold your growth.
Stories are easy to create and provide a quick way of consuming content. People can easily watch hundreds of them. Also, the sticker panel has many killer stickers like the question sticker, countdown sticker, polls sticker, product sticker and more. You can use them to create conversations with your followers.
Despite being introduced some months back reels have emerged as the favourite feature of millions of people.
You can create 15-30 second videos with thousands of sound effects and original sounds to entertain your followers and pass your message. If you’re an influencer, you should totally use it.
What about IG live?
What could be more thoughtful than you having a real-time conversation with your fans? IG live is amazing because Instagram sends notification to all your followers about your session.
You can use it to give a tour of your workspace, give product demonstrations or announce company news. The possibilities are endless.
Use hashtags and Geotags
Hashtags play an important role in your growth on Instagram. They can do wonders for your content when used properly. Hashtags index your content among million others.
People who search for content related to a niche get results based on the hashtags used.
You can use up to 30 hashtags per post. But, remember to do your research and find moderately popular hashtags to ensure your content gets maximum chance of getting displayed.
Pro-tip: Steal your competitors’ hashtags.
Now the next thing you can do is to geotag your posts.
What is geotagging?
It’s when you tag your location in your posts. This helps you reach the local audience interested in your niche.
Promote your profile
The more you promote, the more exposure you get. You can use Instagram ads to promote your products or content to a specific audience. Other ways include:
- Cross-platform promotion where you use Facebook, Twitter and other social handles to promote your IG profile.
- Website promotion: Create and add a clickable IG icon to your website.
- Promote your profile at relevant online discussions and forums.
- You can embed your IG posts in your blog posts.
- Collaborate with influencers to create awareness about your brand.
Conclusion
There you go, 4 killer tips to grow your Instagram in 2021. By posting consistently, publishing stories, Reels, IG live, using hashtags, geotags and promoting your profile you can generate massive growth.