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When was the last time your company hit its marketing goal?
If your business is lagging behind the competition, you’ll need to improve your marketing strategy. Fortunately, it isn’t as difficult — or expensive — as you might think!
Below, you’ll find three expert tips on building a small business digital marketing plan that works! Make sure to keep reading, because your business might just depend on it.
1. Target Your Audience Effectively
One of the biggest mistakes businesses make with their marketing strategies is casting too wide of a net. Of course, you want to attract as many leads from as many sources as possible. But the fact of the matter is, targeting a general audience is a great way to overspend on marketing…and that’s about it.
Instead, you’ll want to sit down with your company metrics and create a buyer persona.
If you’re unfamiliar with the concept, a buyer persona is a fictionalized customer created by using market data on your target customers. Your persona should be as thorough as possible, and you’ll need to include elements such as the avatar’s education level, spending habits, and their preferred communication channels.
The more data you have on your target customer, the easier it is to create a hard-hitting persona. In turn, marketing to the persona improves branding consistency, thus helping you attract more of your intended audience.
2. Find Ways to Increase Engagement
Most small business owners find themselves posting to social channels only to receive a few likes or comments. That’s a start, but it’s clearly not working.
To boost your signal and let your customers in on the fun, your digital marketing strategy must include a plan for improving your engagement.
There are tons of ways to do so, and it involves a bit of trial and error. Don’t be afraid to experiment, but pay attention to the data.
3. Improve Your Link Building Strategy
One great way to improve engagement while simultaneously upping your search engine optimization (SEO) strategy is to build a library of content. Ideal copy on your website establishes your place as an authority in your industry, thanks in part to something called white hat SEO link building.
Once you’ve increased the level of content on your website, making sure to sprinkle in plenty of internal links along the way, consider bringing in some experts to work on guest posts.
Guest posts are blogs on other websites. They’ll cover a topic that resonates with your business and include a link to your homepage or content on your site.
The idea is that white hat link building via guest posts allows you to establish your credibility quicker, as search engine crawlers pay close attention to how many incoming links you receive. The more links you receive, the more authority you have in a given subject.
Small Business Digital Marketing Tips That Work
There’s so much more to be said, but these are the small business digital marketing tips that will help you get started.
Remember, it all comes down to data. Collect as much info as possible and use those metrics to improve your marketing.
For more tips on growing your business, check out our other marketing content.