Do you feel exhausted from being a digital marketer who does everything manually? Don’t worry. It is so easy to choose the right free tools in the world today that will save your time and give better results.
In this article, we are going to present you with 10 of the awesome free tools that every digital marketer must utilize in 2025. These tools will be of assistance with anything starting with writing headlines to tracking links. And yes they are all free.
Let’s get started.
1. Free UTM Generator
If you’re running campaigns, you need to track them. That’s where a UTM generator comes in handy. This tool helps you create UTM links in seconds so you can track exactly where your traffic is coming from.
Why it’s useful:
- Easy campaign tracking
- Works with Google Analytics
- Helps measure real ROI
This tool is perfect for beginners and pros alike.
2. URL Shortener
Long URLs can look messy and scary. If you’re sharing links on social media or in emails, you need a clean version. A good URL shortener helps you do that.
What you can do with it:
- Make your links short and clean
- Track how many people click
- Build trust with branded short links
If you haven’t tried a URL shortener, you’re missing out on clicks.
3. Headline Analyzer
Want to write headlines that get attention? Use a powerful headline analyzer. It checks how emotional, engaging, and effective your headlines are.
How it helps:
- Improve your blog titles
- Get more clicks and shares
- Understand what makes a good headline
We tested many titles with a headline analyzer, and it really made a big difference.
4. Canva
Canva is a free tool that helps you design everything social media posts, banners, ads, and more. Even if you’re not a designer, Canva makes it easy.
Best features:
- Drag and drop interface
- Thousands of templates
- Easy to export and use
For branding and visuals, Canva is a must.
5. Grammarly
Grammarly is a spell check. However, it makes it better in tone, clarity, and flow. This tool is your best friend in case you write emails, blogs or ads.
Why marketers love Grammarly:
- Fixes writing mistakes
- Gives tone suggestions
- Works in browsers and Google Docs
Good writing builds trust. Grammarly helps you sound professional.
6. Google Trends
Not sure what your audience is searching for? Google Trends shows what’s trending in your industry right now. You can use it to plan content or pick better keywords.
Use it to:
- Compare keyword popularity
- See rising trends in your niche
- Get blog and video topic ideas
This tool helps you stay ahead of the game.
7. Answer the Public
This is the tool that will demonstrate you what people want to know about anything. Simply type a keyword, and then you will be shown in loads of questions and search terms.
Why it’s awesome:
- Find blog ideas fast
- Understand your audience better
- Improve SEO with natural questions
We always check Answer the Public before writing content.
8. Buffer
Buffer is a free social media scheduler. It helps you post content at the best times without doing it manually every day.
With Buffer, you can:
- Schedule posts on Instagram, Twitter, LinkedIn, etc.
- Track engagement
- Plan your content calendar
A strong social media game needs smart scheduling.
9. Google Search Console
If you run a website, Google Search Console is non-negotiable. It shows how your site performs in Google search results.
You can use it to:
- Monitor keyword rankings
- Fix crawling issues
- Submit sitemaps
The data is direct from Google so it’s super accurate.
10. ChatGPT
Yes, AI can also assist marketers (but do not take it too seriously.). The language model of ChatGPT is useful in brainstorming new content, writing outlines, or questions to customer inquiries.
Some smart ways to use ChatGPT:
- Generate ad copy ideas
- Get blog outlines
- Translate or reword text fast
Use it as a helper, not a full writer. Always add your human touch.
Final Tips for Using These Tools
Here’s how to make the most of these free tools:
- A single tool is not enough. Combine and pair accordingly to your requirements.
- Track everything. Encrypt all your links using UTM generator and URL shortener.
- Enhance your content. Every blog title should pass through a headline analyzer.
- Be consistent. Use Buffer and others to schedule posts.
They can help in saving your time and minimize errors also increase your marketing of results. But the good news is that you can always have something new and different. There will not be a single fee.
Conclusion
That is 10 can-not-live-without free tools of every digital marketer in 2025. These tools will take you to the next level of work regardless whether you are a first time user or not.
Start small. Give two or three tools a go this week out and find out the difference yourself.
If you really want to expand your online presence, it is not a matter of choice to make use of the correct tools.