Spotify is the definitely the biggest music streaming platform in the world, with over 400 millions of premium and free users worldwide, it’s no wonder that artists and musicians are always trying to find new ways to promote their music and get it heard on Spotify
One of the best ways to get your music heard and reach a wider audience on Spotify is by submitting your music on playlists.
In this blog article, we’ll explain how you can promote your music to Spotify playlists, including editorial playlists and algorithmic playlists.
Table of Contents
- a. Optimize Your Artist Profile
- b. Encourage Engagement
- c. Collaborate with Successful Artists
- Leverage Playlist Pitching Services
- Build Your Network and Seek Opportunities
Let’s get started:
There’s different kinds of playlist curators, and different ways to submit to each kind of playlist. Editorial playlists are created by Spotify’s in-house editorial team, independent curators, or even individual users.
A placement on an editorial playlist can really skyrocket your musical career, increase your streams, and potentially connect you with new fans.
It’s important to note that there are three types of playlists on Spotify: editorial playlists, algorithmic playlists and user generated playlists
Editorial Playlists Editorial playlists are curated by Spotify’s in-house team of music experts. These playlists are often highly sought after, as they have a massive number of followers and can generate a considerable amount of exposure. Getting your music featured on an editorial playlist can have a huge impact on your career and can really kickstart your music career. Here’s how to do it:
Make sure your music is of high quality and aligns with the genre or mood of the playlist you’re targeting. Take the time to polish your production, songwriting, and overall sound.
Identify the relevant editorial playlists that match your music style and reach out to their curators. Research their previous playlists and the kind of songs they include. Be polite and concise when contacting curators, and provide them with a compelling reason why your music would be a good fit for their playlist.
Connect and collaborate with other artists, music bloggers, and playlisters within your genre. Be involved in discussions, share your music, and collaborate with like-minded individuals. Building relationships within the music community can lead to valuable opportunities and exposure.
- Algorithmic Playlists Algorithmic playlists on Spotify are generated by the platform’s algorithms, which take into account factors such as the listener’s personal preferences, listening habits, and popular trends. These playlists include “Discover Weekly,” “Release Radar,” and “Your Daily Mix.” While you can’t directly submit your music for consideration on these playlists, there are ways to optimize your chances of being included:
Make sure your artist profile is complete, compelling, and professional. Use high-quality images, write an engaging bio, and include relevant information such as your genre and influences. A well-crafted artist profile can increase your visibility to the algorithms.
Encourage your fans to follow you on Spotify, save your songs, and add them to their playlists. The algorithms take into account the number of streams, saves, and listener engagement when considering songs for algorithmic playlists. So, focus on building a dedicated fan base and generating organic engagement.
Collaborating with established artists who already have a strong presence on Spotify can boost your chances of being included in algorithmic playlists. When you collaborate with someone who has a larger following, their listeners are more likely to discover your music.
If you find it challenging to directly connect with playlist curators or lack the time to reach out individually, consider using music promotion services. These services help artists submit their music to a network of playlist curators. While there may be fees associated with these services, they can provide valuable exposure and save you time. Some popular playlist pitching services include One Submit, Playlist Push, or Soundplate. To promote music to One Submit for example, you’ll need to upload your song using your Spotify song link, and submit your music to Spotify playlists, blogs, radio stations, TikTok influencers, YouTube channels and more.
Networking plays a crucial role in the music industry. Attend music conferences, industry events, and local gigs to connect with fellow musicians, playlist curators, and industry professionals. Building genuine relationships and fostering connections can lead to playlist opportunities and collaborations that can help propel your music career forward.
In conclusion, getting your music on Spotify playlists is essential for gaining exposure, increasing your streams, and connecting with new fans. Whether it’s editorial playlists curated by Spotify’s team or algorithmic playlists generated by the platform’s algorithms, there are various strategies you can employ to maximize your chances of success. Do your research, build relationships, optimize your artist profile, encourage engagement, collaborate with established artists, and consider leveraging playlist pitching services. With persistence, strategy, and a little bit of luck, you can increase your visibility on Spotify and take your music career to new heights. Check out the best music promotion services available
Focus on growing your Spotify following, increasing your streams, and engaging with your listeners. The more traction you gain, the more likely Spotify’s algorithms will take notice of your music.
Ensure that your artist profile and song metadata are complete and accurate. This includes having professional-quality cover art, well-written descriptions, and relevant tags. Good metadata increases the discoverability of your music.
Leverage your social media platforms, website, and mailing list to promote your Spotify presence. Ask your fans to follow your account on Spotify, save your songs, and share them with their networks. The more engagement and interaction your music receives, the better chances you will be detected by Spotify’s algorithms.
- Playlist Pitching Services and Tools If you’re finding it challenging to directly connect with playlist curators or don’t have the time to reach out individually, there are playlist pitching services and tools available. These services can help you submit your music to various playlist curators or provide you with insights into playlist submission opportunities. Some popular playlist pitching services include SubmitHub, Playlist Push, and Soundplate.
- Algorithmic Playlists: Let the Algorithms Work Their Magic
Algorithmic playlists on Spotify, such as “Discover Weekly” and “Release Radar,” are generated based on a listener’s preferences, listening habits, and popular trends. While you can’t directly submit your music for consideration, there are ways to optimize your chances of being included
Promoting your music on Spotify playlists, whether it’s user generated playlists, editorial playlists or algorithmic, can greatly enhance your chances of reaching a wider audience and gain a lot more exposure. Focus on creating great music, researching relevant playlists, engaging with the music community, and optimizing your Spotify presence. With persistence, strategy, and a bit of luck, you can increase your chances of getting your music featured on influential playlists and taking your music career to new heights. Good luck!