Looking for a great email marketing software partner to kick off your business and marketing plans for the year?

Or are you searching for a suitable replacement for the system you’re currently using?

Email marketing software has got to be one of the most competitive industries and there are quite a few newcomers who are vying for the top spot.

The sheer amount of email software out there can quickly turn into a sea of sameness when each solution sounds pretty much the same as the next. This makes it quite difficult to make a choice.

We’ve put together an easy guide to the best email marketing software for 2020 to save you time and effort so that you can focus on growing your business in the best possible way.

How we evaluated these tools

We wanted to evaluate the entire experience for you, so we rated each tool from 1 – 10 according to the following criteria:

  • Price range
  • Features
  • Best use cases
  • Customer support
  • Ease of use
  • Flexibility
  • Integration with other services
  • Overall value for money
  • Verified customer reviews on sites such as Capterra.com and G2.com

8 Best Email Marketing Software in 2020

1) AWeber

Powerfully Simple is how they describe themselves, and we believe it too. AWeber offers a really fast way to build lists and campaigns, create and send emails, and connect with your customer base.

The company has been around since 1998 and has enjoyed decades of success as a reliable email marketing tool.

Best for: small to medium sized business who require a quick and simple way of launching powerful email campaigns.

Price: $19 p/month – $149 p/month – plans are priced according to the number of subscribers on your database.

Free trial: Yes

Our rating: 8/10

Main Features

  • Responsive Templates
  • Drag and drop editor
  • Automation
  • Team collaboration
  • Autoresponders
  • A/B Testing
  • Integrations with various online tools
  • Forms
  • Customer segmentation
  • Email tracking
  • Analytics


  • Mobile app so you can track your campaigns on the go.
  • Easy to use and automate if you have previous experience with email marketing software.
  • Great customer service.
  • Works well for email drip campaigns.


  • Email templates are a little repetitive in design.
  • Advanced marketers might find the email automations limited compared to other competitors on this list.
  • Forms are quite basic.

Website: https://www.aweber.com/

Personalization is the key to every email marketing strategy because it shows customers that you care about their problems. In fact, 79% of consumers are more likely to buy a product or service if they receive promotions specific to them.

~ CampaignMonitor.com

2) Drip

Email marketing software - Drip
Image via: https://www.drip.com/

For brands who make use of drip campaigns or lifecycle emails, the name says it all! Drip is an e-commerce CRM system with a heavy focus on driving customer loyalty through automated email marketing.

So, if you’d like to perfect your customer on-boarding experience and drive meaningful engagement with your subscribers and customers, Drip offers all of this and more.

Best for: small to medium-sized online retailers

Price: Based on database size. For 0 – 2,000 people, prices start $49 p/month.

Free trial: Yes

Our rating: 8/10

Main Features:

  • Integration with leading e-commerce platforms such as Shopify, Magento, and WooCommerce
  • Editable templates
  • Personalisation
  • Deep customer segmentation
  • Visual, automated workflows
  • Powerful customer insights
  • Behaviour-based automations
  • Third-party integrations
  • A/B Testing
  • ROI Reporting
  • Analytics


  • Deep segmentation allows you to truly personalise your emails and overall customer experience.
  • Automated workflows will save you a great deal of time and is one of Drips standout features.
  • Beautiful, modern interface.


  • The email editor is often reported as a little buggy when it comes to editing and optimising images.
  • Email editor is not intuitive or user-friendly.
  • Plans start at $49 for 0 – 2000 contacts so if your database is quite small at the beginning, it’s quite a high starting price.

Website: https://www.drip.com/

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3) GetResponse

Video source: GetResponse

GetResonse is one of the heavyweights of the email marketing industry, and they’ve been around since 1998. Their world-class offering is much more than an email marketing tool, and includes a CRM, landing build builder, automation, social media integration and exceptional reporting and analytics tools.

Their platform is very well suited most enterprises who require deep customer analytics, performance data, ROI reporting, intelligent automation and a host of premium features. Their impressive client list includes global organisations such as UNESCO and hotel groups such as Hilton.

Best for: Medium to large businesses who require a good balance between premium features, simplicity and ease of use.

Price: Basic: $15 p/month, Plus: $49 p/month, Professional $99 p/month, Enterprise from $1,199 p/month.

Free trial: Yes

Our rating: 9/10

Main Features:

  • Drag and drop email editor
  • Pre-designed templates
  • Image library
  • Automation
  • Landing page builder
  • A/B testing
  • Drip campaigns
  • Analytics


  • The Workflow editor will save you a ton of time when creating campaigns.
  • Powerful analytics.
  • Great customer service.
  • A wealth of really powerful email marketing features.


  • Steep learning curve, although they do provide quite a bit of training material.
  • The basic plan is quite limited and allows for only 1000 subscribers.
  • You only really see the true power of GetResponse in the more expense tiers.

Website: https://www.getresponse.com/

4) Klaviyo

Email marketing software - Klaviyo
Images via https://www.klaviyo.com/

Klaviyo is a leader in e-commerce email marketing, and they service some of the world’s largest consumer brands. Email marketing actually makes up a big part of their growth marketing platform which also allows business owners to deliver personalised experiences to their customers through SMS, push notifications and advertising.

Best for: e-commerce businesses of all sizes

Pricing: Flexible pricing based on the number of subscribers your on database. For 1,000 contacts it would cost around $30 p/month.

Free trial: Yes

Our rating: 7/10

Main Features:

  • Drag and drop email editor
  • Responsive email templates
  • Pre-built email automations
  • Personalisation
  • A/B Testing
  • One-click integrations
  • ROI-based reporting
  • Customer segmentation
  • Facebook advertising
  • Autoresponders
  • Produce recommendations
  • Cart abandonment email flows


  • A wealth of features and integrations.
  • Extremely powerful email system.
  • Seamless integration with popular CMSs and storefronts.


  • Customer service can be slow to respond.
  • The email template editor lacks a bit in functionality.
  • Interface is a little crowded and dated.

Website: https://www.klaviyo.com/

” Segmentation tactics are going to take a big step forward in 2020 as modelling based on recency, frequency, and monetary value becomes easier for brands to embrace.  “

Chad S. White, Head of Research at Oracle Marketing Cloud – SmartInsights.com

5) ConvertKit

If simplicity is what you’re after, ConvertKit is a great choice. This straightforward, no frills email marketing tool is well suited to those who want to keep in touch with customers through creative newsletters and content.

Best for: bloggers, content creators and those who are looking for a simple newsletter management system.

Price: Free plan for up to 500 subscribers, Paid plan starts at $29, and additional fees are charge per subscriber.

Free trial: No

Our rating: 7/10

Main Features:

  • Landing page creator
  • Email designer
  • Forms
  • Automation
  • Designed templates
  • Email tracking
  • Analytics
  • Audience Segmentation


  • Well suited for beginners and those with no coding experience.
  • A very generous free plan which includes free landing page templates, unlimited traffic, 500 subscribers, and many other built-in features.
  • They have a great online learning centre packed with free courses.


  • Features are very basic.
  • The drag and drop editors are limited in the level of customisations available.
  • High starting price on the paid tier.
  • The setup process might be a little complicated for beginners.

Website: https://convertkit.com/

6) ActiveCampaign

ActiveCampaign is a really affordable solution for small to medium-sized businesses. This email marketing software has an amazing automation editor, which makes even email automation fairly easy for anyone to manage.

ActiveCampaign has quality over quantity on its side; they’ve really just focussed on creating the best features to help businesses grow sales, without too many superfluous extras.

Best for: Small businesses.

Price: Light: $9 p/month, Plus: $49 p/month, Professional: $129 p/month, Enterprise: from $229 p/month.

Free trial: Yes

Our rating: 8/10

Main Features:

  • Drag and drop editor
  • Pre-made templates
  • Customer segmentation
  • Personalisation
  • A/B Testing
  • Integrates with most popular apps and payment gateways
  • Conditional content
  • Analytics


  • ActiveCampaign really packs a punch with their list of features.
  • Even users on the Lite plan have access to their powerful, customisable email automation features.


  • No landing builder.
  • Not the best user experience, the interface is slighted dated.
  • The email editor lacks in some basic features.

Website: https://www.activecampaign.com/

7) Gist

Video source: Gist

Gist is an all-in-one email marketing solution which offers everything from email builders to complex automations and customer service platform integrations. Over 10,000 businesses in 120 countries are currently making use of Gist’s extensive features and they’ve really made a name for themselves over the last few years as leaders in email marketing software.

Being an all-in-one solution means that Gist offers businesses a complete view of their contacts and reduces the need for using multiple tools – which is a massive time and cost saver in the long run.

Best for: Medium – large enterprises with more complex automation and team workflow requirements. Service industry companies who require email and help desk integration.

Price (All-in-One Suite): Free plan for up to 1,000 subscribers. Professional: from $33.99 p/month.

Free trial: Yes

Our rating: 9/10

Main Features:

  • “Point and Click” Email builder
  • Complex automations
  • Over 44 supported languages
  • Team collaboration
  • Personalised email signatures
  • Analytics
  • Revenue Reports
  • Help desk integrations
  • Third-party integrations including Zapier
  • Email Tracking


  • Generous free plan.
  • Extensive amount of premium features.
  • Suitable for complex automations and workflows.
  • Team collaboration is perfect for large, global teams.


  • Steep learning curve.
  • Not the best for beginners as it requires a fair bit of technical knowledge.
  • Customer service is not the greatest.

Website: https://getgist.com/

8) Autopilot

As the name suggests, automation is the name of the game with Autopilot. Email marketing has come such a long way, and when you work with tools such as Autopilot, you begin to realise just how much of your marketing efforts can be automated.

And, not just automated, but really done well.

While many of the email marketing software solutions we covered in this list pride themselves with the level of simplicity and ease of use they bring to customers, Autopilot gives you full control.

Full control might also be the reason you might not find it very comfortable to use, but they have certainly tried to make a complicated exercise as friendly as possible.

Best for: Business who are scaling quickly and need to automate several customer journeys and email automations.

Pricing: Silver plan: $49 p/month, Gold plan: $149 p/month, Platinum plan: $249 p/m (pricing is based on the number of contacts)

Free trial: Yes

Our rating: 7/10

Main Features:

  • Visual automation and customer experience editor
  • Team collaboration
  • Automation templates
  • Drag and drop email editor
  • Email templates
  • Customer segmentation
  • SMS marketing
  • Facebook advertising integration
  • Google Ads integration
  • Analytics


  • Saves you a great deal of time by automating repetitive tasks.
  • Able to handle a large number of tasks.


  • Costs rise quite steeply as your user base grows.
  • Customer support is less than perfect.
  • The email editor isn’t the most user-friendly or flexible.

Website: https://www.autopilothq.com/

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That was quite a list! And, we’re confident that there’s an email marketing tool that’s a great fit for you in there.

Whether you’re a small business, blogger, online retailer or artist, these tools are packed with amazing features to elevate your marketing strategy, bring in more sales, and build closer relationships with your customers.

We always recommend getting the most practical experience as you possibly can with trials or demos so that you really get a feel for how the platform works and judge your level of comfort.

Our picks:

This list might’ve given you quite a bit to think about! So here are our picks:

ActiveCampaign: for small businesses, this is a very affordable, and feature-rich option.

GetResponse: for larger e-commerce enterprises who are looking for robust features to drive sales through email marketing, GetResponse is a fantastic solution.


G2: https://www.g2.com/

Capterra: https://www.capterra.com/

10 Best Email Marketing Software & Email Automation Tools of 2020: https://www.ventureharbour.com/email-marketing-software-tools-one-best/

Email marketing trends: https://www.smartinsights.com/email-marketing/email-marketing-trends-2020/


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